Marketing Research Essentials Fifth Edition SPSS 13. 0 with SPSS Software CD-ROM 14. 0 Set
Title | Marketing Research Essentials Fifth Edition SPSS 13. 0 with SPSS Software CD-ROM 14. 0 Set PDF eBook |
Author | Carl D. McDaniel |
Publisher | |
Total Pages | 512 |
Release | 2006-10-17 |
Genre | Marketing research |
ISBN | 9780470131404 |
This book is packed with the hottest trends, insights and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.
Marketing Research 9th Edition with SPSS Software CD-ROM 14. 0 Set
Title | Marketing Research 9th Edition with SPSS Software CD-ROM 14. 0 Set PDF eBook |
Author | David A. Aaker |
Publisher | |
Total Pages | 792 |
Release | 2006-10-13 |
Genre | |
ISBN | 9780470130735 |
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
Marketing Research Essentials 3E with Spss Softwar E Cd Rom 10. 0 Set
Title | Marketing Research Essentials 3E with Spss Softwar E Cd Rom 10. 0 Set PDF eBook |
Author | Carl McDaniel |
Publisher | Wiley |
Total Pages | |
Release | 2001-12-04 |
Genre | |
ISBN | 9780471232896 |
Marketing Research 7E with Spss Software Cd Rom 10 . 0 Set
Title | Marketing Research 7E with Spss Software Cd Rom 10 . 0 Set PDF eBook |
Author | Aaker |
Publisher | Wiley |
Total Pages | |
Release | 2001-11-01 |
Genre | |
ISBN | 9780471225935 |
Marketing Research 8th Edition with SPSS Software 14. 0 Set
Title | Marketing Research 8th Edition with SPSS Software 14. 0 Set PDF eBook |
Author | David A. Aaker |
Publisher | |
Total Pages | 800 |
Release | 2006-11 |
Genre | |
ISBN | 9780470119228 |
Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set
Title | Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set PDF eBook |
Author | V. Kumar |
Publisher | Wiley |
Total Pages | |
Release | 2005-06-02 |
Genre | Business & Economics |
ISBN | 9780471718116 |
Marketing Research Essentials 6E with CD and SPSS Student Software Version 15. 0
Title | Marketing Research Essentials 6E with CD and SPSS Student Software Version 15. 0 PDF eBook |
Author | Carl McDaniel |
Publisher | |
Total Pages | |
Release | 2008-05-28 |
Genre | |
ISBN | 9780470196236 |