Sherri Jackson's straightforward, conversational introduction to statistics presents just what its title promises -- a plain and simple overview of statistics that is clear, concise, and sparing in its use of jargon. Ideal for behavioral sciences majors, STATISTICS PLAIN AND SIMPLE, Fourth Edition, is designed to build students' confidence in understanding, calculating, and interpreting statistics. It instills a strong awareness of the interaction between statistical methods and research methods. It also helps students develop a solid working knowledge of basic statistical cautions in research design, a strong understanding of the concept of significance, and the critical thinking skills necessary to apply these ideas. A modular format presents the material in brief segments that make concepts manageable. Jackson shows why each statistical technique is necessary before explaining it, and skillfully uses narrative to connect one module to the next. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Sherri Jackson’s straightforward, conversational introduction to statistics presents just what its title promises -- a plain-and-simple overview of statistics that is clear, concise, and sparing in its use of jargon. Ideal for behavioral sciences majors who need to grasp basic concepts quickly, Jackson’s text is designed to quickly build students’ confidence in understanding, calculating, and interpreting statistics. It instills a strong awareness of the interaction between statistical methods and research methods. It also provides a solid working knowledge of basic statistical cautions in research design, a strong understanding of the concept of significance, and the critical thinking skills necessary to apply these ideas. This paperback book’s modular format (22 modules across 10 chapters) chunks the material into small segments that make even difficult concepts manageable. Jackson shows why each new statistical technique is necessary before explaining it, and skillfully uses narrative to connect one module to the next. The end of each module features a summary review table, Critical Thinking Check items (with answers) review of key terms, and Module Exercises to help students master key concepts. At the end of each chapter, a detailed self-test lets students check their understanding of the concepts. These pedagogical features are a perfect complement to Jackson’s narrative, as they serve to further build students’ confidence with statistical ideas. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This book is meant to be a supplement to a more detailed statistics textbook, such as that recommended for a statistics course in the social sciences. Also, as a reference book to refresh your memory about statistical concepts.

This straightforward, concise, conversational introduction to statistics presents a plain-and-simple overview of statistics that is sparing in its use of jargon. Readers develop a strong awareness of the interaction between statistical methods and research methods along with a solid working knowledge of basic statistical cautions in research design, an understanding of the concept of significance, and the critical thinking skills necessary to apply these ideas.

Just Plain Data Analysis is designed to teach students statistical literacy skills that they can use to evaluate and construct arguments about public affairs issues grounded in numerical evidence. With a new chapter on statistical fallacies and updates throughout the text, the new edition teaches students how to find, interpret, and present commonly used social indicators in an even clearer and more practical way.