You’re probably wondering what on earth is an ABC Day? It's the one day a week that you feed your dog whole foods in place of their regular kibble. The ABC menu consists of sardines, fresh meat, eggs, and left over vegetables like broccoli stalks, bruised outside leaves of romaine lettuce, watermelon rinds, and other goodies

See Spot Live Longer combines the most recent nutritional science with easy-to-follow practical advice on how to help dogs live longer. Part One introduces the reader to a few of the many dogs and cats the authors have known whose lives have been transformed by fresh food diets. Part Two compares the radical difference between the natural diet of dogs, which includes a variety of high-protein raw foods, and the modern diet, which usually includes only high-carbohydrate, highly processed dry food. The authors discuss in detail the macronutrient (protein, carbohydrate, fat, water) and micronutrient (vitamins, minerals, antioxidants, enzymes) content of these diets, as well as the reasons that dogs can thrive on carrion and other high bacteria content foods. Part Three discusses the inevitable toxins and allergens in dry foods, especially those that use low quality grains, and how these substances may be major contributors to the cancer and allergy epidemic in dogs. Part Four shows the reader how easy it is to immediately help dogs live longer. The main emphasis is on how to improve the dog's diet, even using foods that would normally be thrown away. Also discussed are: avoidance of toxins (especially those close to the ground toxins that humans often don't see); the importance of proper exercise; and keeping dogs lean. The appendices provide detailed information about dry dog food recipes and costs, give advice on how to select dry food, discuss the question of missing hybrid vigor (and Steve's Charlee Bear? dogs), and explore possible origins of health problems.

Ancestors and canine cousins of our dogs didn't eat "krunchy kibble" or "meat 'n gravy in a can." They ate what they found or caught... and it wasn't cooked or "enriched" either! It was high in protein, with balanced fats, and usually included a few fruits, vegetables and grasses. Steve Brown, an expert on canine nutrition, shows how you can bring the benefits of the canine ancestral diet to your dog by feeding him differently as little as just one day a week. And no, you won't need to lead a pack of dogs on a hunting expedition! Just follow Steve's well-researched and easy to follow ABCs to make improvements to whatever your dog currently eats. BONUS! Raw food or home prepared feeders will learn how to balance nutrients more precisely, especially fats, for optimum health. A dog diet to get wild about! bull; Learn about the latest research on the importance of protein and healthy fats in your dog's diet. bull; Find out why commercial foods can't include these fragile-but-crucial nutrients, and how you can make sure your dog gets them. bull; Just one day a week, or more frequently if you choose, follow the simple recipes that balance the nutrition in the commercial food you are feeding-wet or dry!

On today's farm, B is for barn cat...E is for erosion...G is for grinding feed, and I is for...inoculate? In 26 beautifully detailed spreads, acclaimed illustrator Arthur Geisert takes readers on a literal journey following a real road in Iowa (County Road Y31) through the ins and outs of America's farmland. This isn't your grandfather's farm book. It still features pigs, hay, and other familiar farm residents, but you'll see a very different kind of quicksand and traffic jam here...Along the bottom of each page is a continuous panorama that totals nearly forty feet of art. Country Road ABC is a unique and funny look at America's present-day farmland.

With a big mirror surprise.

Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: • A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. • Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. • “Sport Communication at Work” sidebars and “Profile of a Sport Communicator” features apply topics and theoretical concepts to real-world situations. • Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. • An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.

Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.