A strategic guide to empower Arab & Muslim Americans to overcome racism and bias from the mainstream news media. Arab & Muslim Americans can overcome the obstacles in America that hold them back and achieve their full rights. They deserve to enjoy the benefits that have been denied to them because of their culture, religion and the bias promoted by the mainstream news media. This book helps define the challenge and overcome it using strategic communications Get more information at: www.YallaFightBack.com

PoweR PR is a simple to follow blueprint for Ethnic and Minority Activists to help them develop strategic communications plans to overcome the bias in the mainstream news media to advance their narrative. The mainstream news media is biased, especially ag

Communication scholars have taken seriously the call for engaged scholarship, and this book examines the principles, practices, and outcomes of communication activism research for social justice. Communication activism research differs from other engaged communication scholarship through researchers promoting social justice, intervening collaboratively, and creating or assisting established collective actors that represent marginalized communities. Collective actors examined in this book include Black Lives Matter, the feminist movement, and LGBTQ+ groups. This book provides practical guidance on how to perform communication activism research, offering recommendations for managing its challenges and discussing qualitative and quantitative methods for evaluating research interventions focusing on significant contemporary issues. This book will appeal to scholars who study and teach communication and social justice activism as well as scholars from disciplines such as sociology, and it is ideal as a text in courses on communication and activism, engaged communication scholarship, communication and social movements, and communication research methods.

Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

In his new Science Fiction mystery novel, high school junior, blogger and first-time novelist Aaron Hanania takes us into a world in which the norms of human dignity and life are taken to the extreme. A scientist creates a revolutionary experiment, The King's Pawn, in which the participants are unaware of the roles that they play in what is expected to be a literally perfect world. The scientist soon discovers her "methodically controlled society" creates unforeseen tensions and ominous uncertainty for the unknowing participants, but brings the scientist unimaginable profits, fame and power. But what the scientist doesn't expect is that the power of human curiosity can overcome any barrier, experimental boundaries or expectations. Two children in The King's Pawn play a critical role after discovering that they have unrestricted control over the experiment's outcome. The future of this unusual experiment rests in their hands, creating thrilling and unexpected consequences

The essential activist guide for navigating the minefield of media and race; powerful analysis and tools.