No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in Generation Z are among our youngest consumers, students, colleagues, constituents, voters, and neighbors. Being able to better understand who they are and how they see the world can be helpful in effectively working with, teaching, supervising, and leading them. Generation Z: A Century in the Making offers insight into nearly every aspect of the lives of those in Generation Z, including a focus on their career aspirations, religious beliefs and practices, entertainment and hobbies, social concerns, relationships with friends and family, health and wellness, money management, civic engagement, communication styles, political ideologies, technology use, and educational preferences. Drawing from an unprecedented number of studies with higher education research institutions, market research firms such as Pew and Census, other generational researchers and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists, and employers sorely need – and it is a fascinating read for anyone interested in the sociology of generations.

A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study, the first on the subject. They were born between between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials, and yet no one seems to be talking about them—until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce. Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.

Millennials have disrupted almost every major industry. Whether you’re a parent trying to raise them, a pastor trying to reach them, or an employer trying to retain them, they’re disruptive. As the largest living generation, millennials are one of the most studied but misunderstood groups of our day. And the chasm between the generations is only getting wider. Speaker and founder of the Initiative Network Grant Skeldon pulls back the confusing statistics about millennials to reveal the root issue: it’s not a millennial problem, it’s a discipleship problem. Millennials are known for their struggle to hold jobs, reluctance to live on their own, and alarming migration away from the church. And now our culture is feeling the results of a mentor-less, fatherless generation. But how do you start discipling young people when you struggle to connect with them? Written by a millennial, The Passion Generation will guide you beyond the stats of what millennials are doing to the why they’re doing it and how we can all move toward healthy community. With wit, compassion, and startling insights, this book shares stories and studies drawn from Skeldon’s years of working to bridge generational gaps. In his signature conversational style, Skeldon offers researched strategies that will spark healthy connections, and practical methods that will help you disciple the millennials you love. This book is your guide to understanding the millennials in your life who are seemingly reckless but far from hopeless, for the future of the church that depends on them.

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