This valuable resource helps institutional leaders understand and implement a data strategy at their college or university that maximizes benefits to all creators and users of data. Exploring key considerations necessary for coordination of fragmented resources and the development of an effective, cohesive data strategy, this book brings together professionals from different higher education experiences and perspectives, including academic, administration, institutional research, information technology, and student affairs. Focusing on critical elements of data strategy and governance, each chapter in Data Strategy in Colleges and Universities helps higher education leaders address a frustrating problem with much-needed solutions for fostering a collaborative, data-driven strategy.

Webber, Henry Y. Zheng, Ying Zhou

Internal and external pressure continues to mount for college professionals to provide evidence of successful activities, programs, and services, which means that, going forward, nearly every campus professional will need to approach their work with a data-informed perspective.But you find yourself thinking “I am not a data person”.Yes, you are. Or can be with the help of Amelia Parnell.You Are a Data Person provides context for the levels at which you are currently comfortable using data, helps you identify both the areas where you should strengthen your knowledge and where you can use this knowledge in your particular university role.For example, the rising cost to deliver high-quality programs and services to students has pushed many institutions to reallocate resources to find efficiencies. Also, more institutions are intentionally connecting classroom and cocurricular learning experiences which, in some instances, requires an increased gathering of evidence that students have acquired certain skills and competencies. In addition to programs, services, and pedagogy, professionals are constantly monitoring the rates at which students are entering, remaining enrolled in, and leaving the institution, as those movements impact the institution’s financial position.From teaching professors to student affairs personnel and beyond, Parnell offers tangible examples of how professionals can make data contributions at their current and future knowledge level, and will even inspire readers to take the initiative to engage in data projects.The book includes a set of self-assessment questions and a companion set of action steps and available resources to help readers accept their identity as a data person. It also includes an annotated list of at least 20 indicators that any higher education professional can examine without sophisticated data analyses.

Higher education institutions have experienced a sharp increase in demand for accountability. To meet the growing demand by legislators, accreditors, consumers, taxpayers, and parents for evidence of successful outcomes, this important book provides higher education leaders and practitioners with actionable strategies for developing a comprehensive data culture throughout the entire institution. Exploring key considerations necessary for the development of an effective data culture in colleges and universities, this volume brings together diverse voices and perspectives, including institutional researchers, senior academic leaders, and faculty. Each chapter focuses on a critical element of managing or influencing a data culture, approaches for breaking through common challenges, and concludes with practical, research-based implementation strategies. Collectively, these strategies form a comprehensive list of recommendations for developing a data culture and becoming a change agent within your higher education institution.

What does a culture of evidence really look like in higher education? The use of big data and the rapid acceleration of storage and analytics tools have led to a revolution of data use in higher education. Institutions have moved from relying largely on historical trends and descriptive data to the more widespread adoption of predictive and prescriptive analytics. Despite this rapid evolution of data technology and analytics tools, universities and colleges still face a number of obstacles in their data use. In How Colleges Use Data, Jonathan S. Gagliardi presents college and university leaders with an important resource to help cultivate, implement, and sustain a culture of evidence through the ethical and responsible use and adoption of data and analytics. Gagliardi provides a broad context for data use among colleges, including key concepts and use cases related to data and analytics. He also addresses the different dimensions of data use and highlights the promise and perils of the widespread adoption of data and analytics, in addition to important elements of implementing and scaling a culture of evidence. Demystifying data and analytics, the book helps faculty and administrators understand important topics, including: • How to define institutional aspirations using data • Equity and student success • Strategic finance and resource optimization • Academic quality and integrity • Data governance and utility • Implicit and explicit bias in data • Implementation and planning • How data will be used in the future How Colleges Use Data helps college and university leaders understand what a culture of evidence in higher education truly looks like.

In Strategic Change in Colleges and Universities, the Rowley, Lujan, and Dolence show how the strategic planning process can lead to more constructive and effective change within the college and university environment. Solidly grounded in theory, this practical book builds on the authors' experience of successfully implementing an original strategic planning approach on a variety of campuses in the United States and Canada. This powerful model works well in the wide range of higher educational settings, provides a consistent framework that unifies all levels involved, and is effective in keeping diverse groups of decision-makers focused on the most important elements of the organization's success.The authors outline, step by step, a strategic planning process that is uniquely tailored to the needs of academic settings where multiple constituencies require a more collaborative planning approach than is used in corporations. Strategic Change in Colleges and Universities is filled with illustrative examples that clearly show how the authors' strategic planning principles, which they describe as a ?strategic planning engine,? work in practice. The book also discloses practical and realistic methods of navigating the political land mines that often obstruct the development of a strategic plan and its implementation. Offering clear directions on the many components of a successful implementation strategy, the authors show how to encourage communication, gain the backing of top leaders, and develop campuswide support. This collaborative model of strategic planning which (unlike other approaches used in academe) results in rather than starts from the institution's mission statement. Each campus applies the same principles, developing its own method of planning to match its institution's particular needs and characteristics.Strategic Change in Colleges and Universities is written for those charged with strategic planning--presidents, chancellors, vice presidents, Details a strategic planning approach that has proved effective in institutions across the country. The authors address the complex nature of stakeholders and conflicting purposes in an academic setting.

Co-published with and In this era of “Big Data,” institutions of higher education are challenged to make the most of the information they have to improve student learning outcomes, close equity gaps, keep costs down, and address the economic needs of the communities they serve at the local, regional, and national levels. This book helps readers understand and respond to this “analytics revolution,” examining the evolving dynamics of the institutional research (IR) function, and the many audiences that institutional researchers need to serve.Internally, there is a growing need among senior leaders, administrators, faculty, advisors, and staff for decision analytics that help craft better resource strategies and bring greater efficiencies and return-on-investment for students and families. Externally, state legislators, the federal government, and philanthropies demand more forecasting and more evidence than ever before. These demands require new and creative responses, as they are added to previous demands, rather than replacing them, nor do they come with additional resources to produce the analysis to make data into actionable improvements. Thus the IR function must become that of teacher, ensuring that data and analyses are accurate, timely, accessible, and compelling, whether produced by an IR office or some other source. Despite formidable challenges, IR functions have begun to leverage big data and unlock the power of predictive tools and techniques, contributing to improved student outcomes.