Why do car manufacturers use paisley interiors to sell their products to women, and does it work? Is women's taste really different to men's? Who says so? And does it matter? In this highly original book Penny Sparke uses familiar objects of our everyday environments - furniture, cars and domestic appliances and interiors - to look at how taste has become a gendered issue in our culture. Ever since the industrial revolution, the cluttered interior has been associated with femininity while the minimal forms of modernist architecture have acted as markers of a masculine aesthetic. As Long as It's Pink argues that 'taste' has been a quality assigned to women while 'design' is a man-made construction which has taken aesthetic authority away from women. This in turn has succeeded in trivializing and marginalizing women's material culture. Ranging across histories of domesticity, feminine consumption and home-making, as well as modern design and broader cultural theories, Penny Sparke offers a completely new version of the history of our modern material culture.

Jo B. Paoletti's journey through the history of children's clothing began when she posed the question, "When did we start dressing girls in pink and boys in blue?" To uncover the answer, she looks at advertising, catalogs, dolls, baby books, mommy blogs and discussion forums, and other popular media to examine the surprising shifts in attitudes toward color as a mark of gender in American children's clothing. She chronicles the decline of the white dress for both boys and girls, the introduction of rompers in the early 20th century, the gendering of pink and blue, the resurgence of unisex fashions, and the origins of today's highly gender-specific baby and toddler clothing.

Men may have their little black book—but now women have one just for them, in feminine pink, fashionably designed, and with a lovely textured cover embossed with red foil. What better way for busy girls to keep track of their marvelous social lives…along with those blind dates gone bad? Inside, gals will find witty quotes and words of wisdom divided into five tabbed dating sections: “Romantic,” “Fun,” “Sexy,” “Soulful,” and of course, “Nightmare.” Jot down comments on each guy in the appropriate place, with contact information; ratings for his conversation, dancing, sense of humor, and physical attraction; notes on his strengths or weaknesses, and whether there’s a potential future. Best-selling dating expert Jennifer Worick, co-author of The Worst-Case Scenario Survival Handbook: Dating & Sex, provides an entertaining introduction.

Twelve-year-old Lucy Desberg is a natural problem-solver. At her family’s struggling pharmacy, she has a line of makeover customers for every school dance and bat mitzvah. But all the makeup tips in the world won’t help save the business. If only she could find a way to make it the center of town again—a place where people want to spend time, like in the old days. Lucy dreams up a solution that could resuscitate the family business and help the environment, too. But will Lucy’s family stop fighting long enough to listen to a seventh-grader? In a starred review, Kirkus said this novel “successfully delivers an authentic and endearing portrait of the not-quite-teen experience,” and Booklist called it “a warm, uplifting debut.” Readers everywhere have responded to Lucy’s independence and initiative—not to mention her great style. F&P level: T F&P genre: RF

Vividly illustrated with photos of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now. 45 b&w illustrations. of color.

An empowering and educational board book that proves colors are for everyone, regardless of gender. Pink is for boys . . . and girls . . . and everyone! This timely and beautiful board book rethinks and reframes the stereotypical blue/pink gender binary and empowers kids-and their grown-ups-to express themselves in every color of the rainbow. Featuring a diverse group of relatable characters, Pink Is for Boys invites and encourages children to enjoy what they love to do, whether it's racing cars and playing baseball, or loving unicorns and dressing up. Vibrant illustrations help children learn and identify the myriad colors that surround them every day, from the orange of a popsicle, to the green of a grassy field, all the way up to the wonder of a multicolored rainbow. Parents and kids will delight in Robb Pearlman's sweet, simple script, as well as its powerful message: life is not color-coded.

The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.