With the growth of popular literary forms, particularly the periodical, during the eighteenth century, women began to assume an unprecedented place in print culture as readers and writers. Yet at the same time the very textual practices of that culture inscribed women within an increasingly restrictive and oppressive set of representations. First published in 1989, this title examines the emergence and dramatic growth of periodical literature, showing how the journals solicited women as subscribers and contributors, whilst also attempting to regulate their conduct through the promotion of exemplary feminine types. By enclosing its female readership within a discourse that defined women in terms of love, matrimony, the family, and the home, the English periodical became one of the main linguistic sites for the construction of the eighteenth-century ideology of domestic womanhood. Based on the close scrutiny of the popular periodical press between 1690 and 1760, including journals such as the Athenian Mercury, the Tatler, and the Spectator, this study will be of particular value to any student of the relationship between women and print culture, the development of women’s magazines, and the study of literary audiences.

Shevelow shows how popular journals between 1690 and 1760 at once solicited women as subscribers and contributors, whilst also attempting to regulate their conduct through the promotion of exemplary feminine types.

Women readers, editors, librarians, authors, journalists, booksellers, and others are the subjects in this stimulating new collection on modern print culture. The essays feature women like Marie Mason Potts, editor of Smoke Signals, a mid-twentieth century periodical of the Federated Indians of California; Lois Waisbrooker, publisher of books and journals on female sexuality and women's rights in the decades after the Civil War; and Elizabeth Jordan, author of two novels and editor of Harper's Bazaar from 1900 to 1913. The volume presents a complex and engaging picture of print culture and of the forces that affected women's lives in the nineteenth and twentieth centuries. Published in collaboration among the University of Wisconsin Press, the Center for the History of Print Culture in Modern America (a joint program of the University of Wisconsin–Madison and the Wisconsin Historical Society), and the University of Wisconsin–Madison General Library System Office of Scholarly Communication.

This book analyzes major premises and practices of eighteenth-century English poets.

This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Féin and the Irish Free State.

This book focuses on early examples of women who may be said to have anticipated, in one way or another, modern professional and/or career-oriented women. The contributors to the book discuss women who may at least in some respect be seen as professionally ambitious, unlike the great majority of working women in the past. In order to improve their positions or to find better business opportunities, the women discussed in this book invested in developing their qualifications and professional skills, took economic or other kinds of risks, or moved to other countries. Socially, they range from elite women to women of middle-class and lower middle-class origin. In terms of theory, the book brings fresh insights into issues that have been long discussed in the field of women’s history and are also debated today. However, despite its focus on women, the book is conceptually not so much focused on gender as it is on profession, business, career, qualifications, skills, and work. By applying such concepts to analyzing women’s endeavours, the book aims at challenging the conventional ideas about them.