"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.

Winning at all Costs: Sporting Giants and their Demons grapples with one of sport’s great conundrums: what raises outstanding champions above their rivals? What Gogarty and Williamson discover on their journey through the stadium of the mind is that the seed of greatness and domination can also be a curse. Why did Dean Karnazes head off on a 1000-mile ‘fun run’ after completing his 50th back-to-back marathon in the US? Why so many pranks and pratfalls for Gazza and how come Michael Jordan retired from basketball three times when he was already universally acknowledged as the greatest player of all time? What makes Jonny Wilkinson and David Beckham practice endlessly – it’s not just fitness. What made Mike Tyson graphically describe his aim in the ring to catch his opponent ‘right on the tip of the nose, because I try to push the bone into the brain.’ And just why is it that Romanian striker Adrian Mutu insists on wearing his underpants inside out? Winning at all Costs: Sporting Giants and their Demons is aimed at laymen who don’t think the unconscious is the place you reach on a Saturday night after sinking 15 pints. The book explores psychological triggers that just might have provided the electricity for some of the world’s most outstanding sporting successes. Those at the top are there for a reason, and as a defence for their more vulnerable selves, nowhere feels safer. Paul Gogarty is a journalist, television presenter, and award-winning author of The Water Road and The Coast Road. Ian Williamson is a practising Harley Street child and adolescent analyst. For 15 years, he played for and captained Blackheath and was on the fringes of the England rugby team. He is also a former Cambridge Blue and general sporting all-rounder and obsessive.

Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program--the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file--a 4.7-megabyte PDF named "Tic Toc, Tic Toc. . . ." He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world's best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà--the Mafia-like code of silence about performance-enhancing drugs among those involved--and alerted the USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike's running program, uncovering a corporate win-at-all-costs culture. Hart calls for an above-board, clean sport that allows athletes to test themselves against the best and truly measure how good they are. His is a cautionary tale for America's next generation of athletes, and a wake-up call for sports fans, opening their eyes to the reality that rigged competition is widespread and systemic.

The authors combine to produce a work that addresses some of the most pressing issues in athletics today. While the book focuses primarily on steroid and supplement abuse, it also covers unethical practices on the part of some coaches and athletes to gain a competitive edge. Finally, it offers healthy alternatives to supplements for athletes wishing to gain size and strength without putting their future health at risk.

“The holy grail for disillusioned cycling fans . . . The book’s power is in the collective details, all strung together in a story that is told with such clear-eyed conviction that you never doubt its veracity. . . . The Secret Race isn’t just a game changer for the Lance Armstrong myth. It’s the game ender.”—Outside NEW YORK TIMES BESTSELLER • WINNER OF THE WILLIAM HILL SPORTS BOOK OF THE YEAR AWARD The Secret Race is the book that rocked the world of professional cycling—and exposed, at long last, the doping culture surrounding the sport and its most iconic rider, Lance Armstrong. Former Olympic gold medalist Tyler Hamilton was once one of the world’s top-ranked cyclists—and a member of Lance Armstrong’s inner circle. Over the course of two years, New York Times bestselling author Daniel Coyle conducted more than two hundred hours of interviews with Hamilton and spoke with numerous teammates, rivals, and friends. The result is an explosive page-turner of a book that takes us deep inside a shadowy, fascinating, and surreal world of unscrupulous doctors, anything-goes team directors, and athletes so relentlessly driven to win that they would do almost anything to gain an edge. For the first time, Hamilton recounts his own battle with depression and tells the story of his complicated relationship with Lance Armstrong. This edition features a new Afterword, in which the authors reflect on the developments within the sport, and involving Armstrong, over the past year. The Secret Race is a courageous, groundbreaking act of witness from a man who is as determined to reveal the hard truth about his sport as he once was to win the Tour de France. With a new Afterword by the authors. “Loaded with bombshells and revelations.”—VeloNews “[An] often harrowing story . . . the broadest, most accessible look at cycling’s drug problems to date.”—The New York Times “ ‘If I cheated, how did I get away with it?’ That question, posed to SI by Lance Armstrong five years ago, has never been answered more definitively than it is in Tyler Hamilton’s new book.”—Sports Illustrated “Explosive.”—The Daily Telegraph (London)

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

A first-of-its-kind investigative book on the least examined and most important topic in sports today. Youth sports isn't just orange slices and all-star trophies anymore. It's 14-year-olds who enter high school with a decade of football experience, 9-year-olds competing for national baseball championships, 5-year-old golfers who shoot par, and toddlers made from sperm donated (for a fee) by elite college athletes. It's a year-round "travel team" in every community--and parents who fear that not making the cut in grade school will cost their kid the chance to play in high school. In short, a landscape in which performance often matters more than participation, all the way down to peewee basketball. Much as Fast Food Nation challenged our eating habits and Silent Spring rewired how we think about the environment, Tom Farrey's Game On will forever change the way we look at this desperate culture besotted by the example of Tiger Woods. An Emmy award-winning reporter, Farrey examines the lives of child athletes and the consequences of sorting the strong from the weak at ever earlier ages: fewer active kids, testier sidelines, rising obesity rates, and U.S. national teams that rarely win world titles. He dives into the world of these games that are played by more than 30 million boys and girls, and along the way uncovers some surprising truths. When the very best athletes enter organized play. The best approach to coaching them. And the powerful influence of wealth and genetics. Farrey has written a surprising, alarming, thoughtful, and ultimately empowering book for anyone who wants the best for the newest generation of Americans, as athletes and citizens. From the Hardcover edition.