This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry, destination management and general travel behavior. The articles are based on presentations and panel discussions presented at the world's largest tourism convention, the ITB Convention Market Trends and Innovations.

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry and destination management. The most recent developments in marketing and sales as well as in travel technology and business travel are of key importance for managing travel and tourism companies. The articles are based on presentations and panel discussions presented at the world ́s largest tourism convention, the ITB Convention Market Trends & Innovations.

The work "Feasibility Study and Future Projections of Suborbital Space Tourism at the Example of Virgin Galactic" deals with the topic space tourism, especially with the so-called suborbital space tourism a current trend of private businesses that offer commercial flights up to the edge of space. This edge of space, named "Karman Line" due to its founder Theodore von Karman, is defined by the FAI (Federation Aeronautique Internationale) to be at an altitude of approximately 100 km. The author conducts a detailed feasibility study about this phenomenon at the example of the Anglo-American business Virgin Galactic, and sets up future projections based on the results of this study. After a general introduction into the topic (history, motives for going to space, stages of space tourism etc.) the author addresses the focal points of the feasibility study. In detail, this includes an analysis of the Virgin Galactic approach and its most promising competitors (Space Adventures, Benson Space Company, Space Access, Incredible Adventures, Rocketplane Limited, Starchaser Industries, and Blue Origin), as well as an analysis of the several spaceships and its manufacturers. Subsequently, the regulatory framework is illustrated at the example of the FAA (Federal Aviation Administration). In the end, results from market research projects are evaluated in order to explain the demand for suborbital flights. The study comes to the conclusion that the industry is still in an early pioneer phase, but nevertheless shows an enormous potential to grow.

As other industries, the global travel and tourism industry has been facing immense challenges and highly visible upheaval since the beginning of the new millennium. The International Tourism Exchange ITB Berlin, the world’s leading travel trade show, aims at pinpointing the most important challenges, identifying the trends and offering a platform to solve pressing problems. The ITB Convention Market Trends & Innovations has developed into a centre of excellence and a driving force for the global travel and tourism industry, generating a much needed information platform. This compilation unites the highlights of the convention in articles prepared by renowned professionals and scientists from the industry. Readers may benefit from this comprehensive vision of the developments that are shaping the structure of the global tourism industry today and in the future. This book is indispensable for tourism and travel professionals as well as for academics and students anal- ing current global tourism and travel trends.

This book offers insights into important trends and future scenarios in the global tourism and travel industry and analyses current challenges in the aviation and hospitality industry, destination management and general travel behaviour. Well-known notabilities share their points of view. For example, Norbert Walter, chief economist of the Deutsche Bank, writes about the financial crisis and its impact on the tourism industry. Top executives of international operating airlines like C. Karlitekin (Turkish Airlines), J. Hunold (Air Berlin) and E. Sims (Air New Zealand) have much to say about the future of airlines and aviation management. Corporate Social Responsibility is one of the top themes to-be and therefore a focus of this book, offering the perspective of the UN Foundation and the social inclusion concept of RUHR.2010, European Capital of Culture. The articles are based on presentations and panel discussions presented at the world ́s largest tourism congress, the ITB Berlin Convention.

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry and destination management. The most recent developments in marketing and sales as well as in travel technology and business travel are of key importance for managing travel and tourism companies. The articles are based on presentations and panel discussions presented at the world ́s largest tourism convention, the ITB Convention Market Trends & Innovations.

This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.