As the 21st century gets into stride so does the call for a discipline combining culture and translation. This second edition of Translating Cultures retains its original aim of putting some rigour and coherence into these fashionable words and lays the foundation for such a discipline. This edition has not only been thoroughly revised, but it has also been expanded. In particular, a new chapter has been added which focuses specifically on training translators for translational and intercultural competencies. The core of the book provides a model for teaching culture to translators, interpreters and other mediators. It introduces the reader to current understanding about culture and aims to raise awareness of the fundamental role of culture in constructing, perceiving and translating reality. Culture is perceived throughout as a system for orienting experience, and a basic presupposition is that the organization of experience is not 'reality', but rather a simplified model and a 'distortion' which varies from culture to culture. Each culture acts as a frame within which external signs or 'reality' are interpreted. The approach is interdisciplinary, taking ideas from contemporary translation theory, anthropology, Bateson's logical typing and metamessage theories, Bandler and Grinder's NLP meta-model theory, and Hallidayan functional grammar. Authentic texts and translations are offered to illustrate the various strategies that a cultural mediator can adopt in order to make the different cultural frames he or she is mediating between more explicit.

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Translating Across Cultures is a collection of nine papers given at the 21st BAS/British and American Studies conference, held in Timişoara in May 2011. They focus on translation problems that may arise at various levels, from word to translation unit, when rendering a literary, legal, economic or hybrid text genre into a second language, as well as on some of the methodological issues raised by this process. The papers attempt to give answers to questions including: why or what cultural elements are important when mediating between languages or cultures? What equivalence can be found for certain cultural lexical items, for certain collocations or for business metaphors in the target language? The book also investigates the translation of 21st century ‘Newspeak’, as well as cases of lexical gaps; reveals similarities and differences in the linguistic expression of various concepts; and suggests possible ways of dealing with certain difficult translation problems.

In the context of increased movement across borders, this book examines how key cultural texts and concepts are transferred between nations and languages as well as across different media. The texts examined in this book are considered fundamental to their source culture and can also take on a particular relevance to other (target) cultures. The chapters investigate cultural transfers and differences realised through translation and reflect critically upon the implications of these with regard to matters of cultural identity. The book offers an important contribution to cultural approaches in translation studies, with ramifications across different disciplines, including literary studies, history, philosophy, and gender studies. The chapters offer a range of cultural and methodological frameworks and are written by scholars from a variety of language and cultural backgrounds, Western and Eastern.

If it is bilingualism that transfers information and ideas from culture to culture, it is the translator who systematizes and generalizes this process. The translator serves as a mediator of cultures. In this collection of essays, based on a conference held at the University of Hartford, a group of individuals – professional translators, linguists, and literary scholars – exchange their views on translation and its power to influence literary traditions and to shape cultural and economic identities. The authors explore the implications of their views on the theory and craft of translation, both written and oral, in an era of unsettling globalizing forces.

Environmental translation studies has gained momentum in recent years as a new area of research underscored by the need to communicate environmental concerns and studies across cultures. The dissemination of translated materials on environmental protection and sustainable development has played an instrumental role in transforming local culture and societies. This edited book represents an important effort to advance environmental studies by introducing the latest research on environmental translation and cross-cultural communication. Part I of the book presents the newest research on multilingual environmental resource development based at leading research institutes in Europe, Latin America, North America, and the Asia-Pacific. Part II offers original, thought-provoking linguistic, textual and cultural analyses of environmental issues in genres as diverse as literature, nature-based tourism promotion, environmental marketing, environmental documentary, and children’s reading. Chapters in this book represent original research authored by established and mid-career academics in translation studies, computer science, linguistics, and environmental studies around the world. The collection provides engaging reading and references on environmental translation and communication to a wide audience across academia.