Despite the amazing strides made in information technology, communication processes are predominantly initiated and managed by humans for humans. This underscores the idea that it is the target of the process that is the center of all communication activities. The process fundamentally involves seeking answers to the cardinal questions of what to communicate, how to communicate it, when to do so and why. Many books and manuals have attempted to address some of these questions but not much attention has been directed at a systematic analysis of audiences before, during and after communication encounters. Many books also do not address audience classification, universals of audiences, special types of audiences and levels of audience analysis. This book addresses this and suggests that in order to do a good job in this part, it is necessary to view communication as skilled behavior, in view of this, the author has suggested some reflective activities at the and of each section. It is hoped that this activities generate more questions, debate and shit more attention to audiences as centers of all communication. There is a preface to the book outlining the importance of analyzing audiences. Chapter one looks at the generic aspects of audiences: categories of audiences, index of similarity /sameness, conception of effective communication, universal properties of audiences, special types of audiences and message classification. Chapter two addresses pertinent questions in audience analysis and chapter three looks at the levels of audience analysis. At the end of the book, the author has provided a list of terms as used in the text. The book is intended to meet the needs of diverse professionals in that all communicators have to deals with audiences on a day-to-day basis. The section on special audiences recognizes the fact that although there are many common factors in audiences, there are some special audiences whose features may call upon communicators to look more into the circumstances.

Why do some people risk their lives regularly by placing themselves in extreme and challenging situations? For some, such as astronauts, the extreme environments are a requirement of the job. For others, they involve the thrill and competition of extreme sports, or the achievement of what seem like unimaginable goals to some - such as being the first to reach the South Pole or climb Mount Everest. Whether for sport or a career, these people have made the personal choice to put themselves in places where there is a significant risk. What drives such people? What skills and personality traits enable the best to succeed? Does a successful mountaineer, astronaut, and cave explorer share the same abilities? Are there lessons the rest of us can learn from them? In Extreme, Emma Barrett and Paul Martin explore the challenges that people in extreme environments face, including pain, physical hardship, loneliness, disagreements, and the approaches taken to overcome them. Using many fascinating examples and personal accounts, they take a close look at the psychological impact on those who face these challenges, the traits that enable some people to succeed, and what we can take away from their experiences.

An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields. Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Are blogs and other emerging technologies changing the face of politics? Extreme Democracy is a collection of writings about the impact of technology on the political process. Authors include Steven Johnson, Joi Ito, David Weinberger, Jay Rosen, Mitch Ratcliffe, Jon Lebkowsky, danah boyd, and many others. Jon Lebkowsky discusses Extreme Democracy in an interview on the WELL, currently in progress.

A book examining the strange terrain of Nazi sympathizers, nonintervention campaigners and other voices in America who advocated on behalf of Nazi Germany in the years before World War II. Americans who remember World War II reminisce about how it brought the country together. The less popular truth behind this warm nostalgia: until the attack on Pearl Harbor, America was deeply, dangerously divided. Bradley W. Hart's Hitler's American Friends exposes the homegrown antagonists who sought to protect and promote Hitler, leave Europeans (and especially European Jews) to fend for themselves, and elevate the Nazi regime. Some of these friends were Americans of German heritage who joined the Bund, whose leadership dreamed of installing a stateside Führer. Some were as bizarre and hair-raising as the Silver Shirt Legion, run by an eccentric who claimed that Hitler fulfilled a religious prophesy. Some were Midwestern Catholics like Father Charles Coughlin, an early right-wing radio star who broadcast anti-Semitic tirades. They were even members of Congress who used their franking privilege—sending mail at cost to American taxpayers—to distribute German propaganda. And celebrity pilot Charles Lindbergh ended up speaking for them all at the America First Committee. We try to tell ourselves it couldn't happen here, but Americans are not immune to the lure of fascism. Hitler's American Friends is a powerful look at how the forces of evil manipulate ordinary people, how we stepped back from the ledge, and the disturbing ease with which we could return to it.

Ty Pennington shares stories from his life and offers a behind-the-scenes look at your favorite home shows! As a kid, Ty Pennington had too much energy. He was chaotic, bouncing off the walls, and on a first-name basis with the local emergency room staff. Back then there wasn't public awareness of attention deficit disorder yet. People just thought Ty was rambunctious. A trouble maker. What do you do with a kid who just can't sit still? Who can't focus? But Ty discovered something amazing when he was just a boy: he felt focused when he was building something. He discovered that he loved to work with his hands - to use tools and be creative. He loved to try new things, build and design new things. In Life to the Extreme Ty shares his remarkable life story. In his characteristic humorous style, he takes you racing through his life with ADHD-infused diversions that will make you laugh out loud. He shares about how he was diagnosed with ADHD in college, and what it has meant to be an advocate for ADHD awareness. He shares about his start as a model and carpenter, and his eventual move to television where he starred in the hit shows Extreme Makeover: Home Edition and Trading Spaces. Life to the Extreme will inspire you. Ty's boundless energy and his sense of humor are infectious. You'll laugh. You might cry a little. And you'll definitely be inspired to change the lives of those around you.