The Real Madrid Way
Title | The Real Madrid Way PDF eBook |
Author | Steven G. Mandis |
Publisher | BenBella Books, Inc. |
Total Pages | 344 |
Release | 2016-10-11 |
Genre | Sports & Recreation |
ISBN | 1942952554 |
The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
Fear and Loathing in La Liga
Title | Fear and Loathing in La Liga PDF eBook |
Author | Sid Lowe |
Publisher | Bold Type Books |
Total Pages | 482 |
Release | 2014-03-18 |
Genre | Sports & Recreation |
ISBN | 1568584512 |
Fear and Loathing in La Liga is the definitive history of the greatest rivalry in world sport: FC Barcelona vs. Real Madrid. It's Messi vs. Ronaldo, Guardiola vs. Mourinho, the nation against the state, freedom fighters vs. Franco's fascists, plus majestic goals and mesmerizing skills. It's the best two teams on the planet going head-to-head. It's more than a game. It's a war. It's El Cláco. Only, it's not quite that simple. Spanish soccer expert and historian Sid Lowe covers 100 years of rivalry, athletic beauty, and excellence. Fear and Loathing in La Liga is a nuanced, revisionist, and brilliantly informed history that goes beyond sport. Lowe weaves together this story of the rivalry with the history and culture of Spain, emphasizing that it is "never about just the soccer." With exclusive testimonies and astonishing anecdotes, he takes us inside this epic battle, including the wounds left by the Civil War, Madrid's golden age in the fifties when they won five European cups, Johan Cruyff's Barcelona Dream Team, the doomed Galáico experiment, and LuíFigo's "betrayal." By exploring the history, politics, culture, economics, and language -- while never forgetting the drama on the field -- Lowe demonstrates the relationship between these two soccer giants and reveals the true story behind their explosive rivalry.
The Real Madrid Revolution
Title | The Real Madrid Revolution PDF eBook |
Author | Steven G. Mandis |
Publisher | BenBella Books |
Total Pages | 0 |
Release | 2024-11-19 |
Genre | Biography & Autobiography |
ISBN | 1637745311 |
Real Madrid’s innovative, modern strategies may not only keep them on top—but save soccer itself. Featuring behind-the-scenes coverage and expert analysis, this book gives fans an up close and personal look at one of the world’s most legendary teams during a major crossroads for the sport. Former Columbia Business School adjunct professor Steven G. Mandis, who analyzed Real Madrid’s path to success in The Real Madrid Way, returns to examine how the club is coping with systemic changes in the sport of soccer and innovating the sport in the process. Founded in 1902 and granted a royal title by the king of Spain in 1920, Real Madrid Club de Fútbol went onto become the world’s most valuable sports team (by revenue), most popular sports team (by social media followers), and most successful sports team (by number of trophies). But today, this legendary, member-owned soccer team faces significant challenges, including: Soccer losing the global entertainment battle against other sports and platforms The proliferation of closely government-related, private equity, and multi-club ownership models—while Real Madrid are a not-for-profit club owned by 92,000 members The financial dominance and further separation of the English Premier League, the so-called “NBA of football” The conflicts of FIFA and UEFA being both regulators and hosts of tournaments A more congested schedule, leading to a glut of matches and more player injuries Players who earn more from endorsements than from playing the game An explosion of media platforms that enable a young generation of global fans to watch and engage with sports and entertainment in new and nontraditional ways With their top-tier status, not to mention the supremacy of their sport, hanging in the balance, Real Madrid’s trademark passion and values have never been more important. The Real Madrid Revolution showcases what it takes to stay on top when external forces are not working your favor—and how to innovate to be stronger than ever.
Ultimate Football Heroes Collection: Real Madrid
Title | Ultimate Football Heroes Collection: Real Madrid PDF eBook |
Author | Matt Oldfield |
Publisher | Dino Books |
Total Pages | 544 |
Release | 2020-04-16 |
Genre | Juvenile Fiction |
ISBN | 1789463777 |
Follow the stories of Ramos, Hazard and Modric, three Real Madrid legends, in this exciting collection of stories written by Matt and Tom Oldfield. Ultimate Football Heroes is a series of fictional biographies about the biggest and best footballers in the world and their incredible journeys from childhood fan to superstar professional player. Written in a fast-paced, action-packed style, these books are perfect for all the family to collect and enjoy.
El Clasico: Barcelona v Real Madrid
Title | El Clasico: Barcelona v Real Madrid PDF eBook |
Author | Richard Fitzpatrick |
Publisher | Bloomsbury Publishing |
Total Pages | 256 |
Release | 2012-08-02 |
Genre | Sports & Recreation |
ISBN | 1408171090 |
Real Madrid versus Barcelona is regarded by many as the most captivating fixture in world football. But it is not only the on-pitch battles that have forged their rivalry. From General Franco and bloody civil war to the Catalan city of Barcelona's lukewarm reaction to Spain's recent World Cup and European Championship triumphs, bitterness is never far from the surface. In El Clásico, Richard Fitzpatrick charts the key political and historical flashpoints between the two clubs. With exclusive interviews with key figures, including Luís Figo, Hristo Stoichkov, Joan Laporta and Vicente del Bosque, El Clásico is the definitive guide to football's greatest feud.
Social, Mobile, and Emerging Media around the World
Title | Social, Mobile, and Emerging Media around the World PDF eBook |
Author | Alexander V. Laskin |
Publisher | Rowman & Littlefield |
Total Pages | 208 |
Release | 2018-06-20 |
Genre | Language Arts & Disciplines |
ISBN | 1498573517 |
This edited collection explores the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world.
Cristiano Ronaldo
Title | Cristiano Ronaldo PDF eBook |
Author | The New York Times Editorial Staff |
Publisher | The Rosen Publishing Group, Inc |
Total Pages | 226 |
Release | 2018-07-15 |
Genre | Young Adult Nonfiction |
ISBN | 1642820148 |
Cristiano Ronaldo is among the most famous and accomplished soccer players of all time, but his public image and playing style at times have been a source of controversy. This in-depth volume explores Ronaldo's athletic career, chronicling sports coverage of his time on the field, alongside news stories reporting on his personal life and role as a public figure. In doing so, it offers the soccer fan and the general reader alike a glimpse into what it means to be a star athlete in our times, with a public eye examining and criticizing your every success and setback