This carefully researched and sweeping work ranges from tales of the earliest magazine, The General Magazine of Benjamin Franklin and American Magazine of Andrew Bradford, to contemporary giants such as TV guide and Sports Illustrated, and includes a history of the business press.

Countering assumptions about early American print culture and challenging our scholarly fixation on the novel, Jared Gardner reimagines the early American magazine as a rich literary culture that operated as a model for nation-building by celebrating editorship over authorship and serving as a virtual salon in which citizens were invited to share their different perspectives. The Rise and Fall of Early American Magazine Culture reexamines early magazines and their reach to show how magazine culture was multivocal and presented a porous distinction between author and reader, as opposed to novel culture, which imposed a one-sided authorial voice and restricted the agency of the reader.

Little magazines have often showcased the best new writing in America. Historically, these idiosyncratic, small-circulation outlets have served the dual functions of representing the avant-garde of literary expression while also helping many emerging writers become established authors. Although changing technology and the increasingly harsh financial realities of publishing over the past three decades would seem to have pushed little magazines to the brink of extinction, their story is far more complicated. In this collection, Ian Morris and Joanne Diaz gather the reflections of twenty-three prominent editors whose little magazines have flourished over the past thirty-five years. Highlighting the creativity and innovation driving this diverse and still vital medium, contributors offer insights into how their publications sometimes succeeded, sometimes reluctantly folded, but mostly how they evolved and persevered. Other topics discussed include the role of little magazines in promoting the work and concerns of minority and women writers, the place of universities in supporting and shaping little magazines, and the online and offline future of these publications. Selected contributors Betsy Sussler, BOMB; Lee Gutkind, Creative Nonfiction; Bruce Andrews, L=A=N=G=U=A=G=E; Dave Eggers, McSweeney’s; Keith Gessen, n+1; Don Share, Poetry; Jane Friedman, VQR; Amy Hoffman, Women’s Review of Books; and more.

This classic work explores the history of magazines in the United States, from their origins in colonial times to the early 20th century. The author, a respected journalist and media historian, provides a detailed account of the rise of American magazines and their role in shaping popular culture. He also examines the evolution of magazine design and distribution, as well as the impact of new technologies such as photography and printing presses. A must-read for anyone interested in the history of mass media. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

This volume addresses the journalistic, economic and cultural/historical changes that have created contemporary magazines. It emphasises the transformation of the American consumer magazines during the 1960s and discusses their importance as products/catalysts of social/economic conditions.