From one of Britain’s leading historians and the director of the Victoria & Albert Museum, a scintillating biography of Josiah Wedgwood, the celebrated eighteenth-century potter, entrepreneur, and abolitionist Wedgwood’s pottery, such as his celebrated light-blue jasperware, is famous worldwide. Jane Austen bought it and wrote of it in her novels; Empress Catherine II of Russia ordered hundreds of pieces for her palace; British diplomats hauled it with them on their first-ever mission to Peking, audaciously planning to impress China with their china. But the life of Josiah Wedgwood is far richer than just his accomplishments in ceramics. He was a leader of the Industrial Revolution, a pioneering businessman, a cultural tastemaker, and a tireless scientific experimenter whose inventions made him a fellow of the Royal Society. He was also an ardent abolitionist, whose Emancipation Badge medallion—depicting an enslaved African and inscribed “Am I Not a Man and a Brother?”—became the most popular symbol of the antislavery movement on both sides of the Atlantic. And he did it all in the face of chronic disability and relentless pain: a childhood bout with smallpox eventually led to the amputation of his right leg. As historian Tristram Hunt puts it in this lively, vivid biography, Wedgwood was the Steve Jobs of the eighteenth century: a difficult, brilliant, creative figure whose personal drive and extraordinary gifts changed the way we work and live. Drawing on a rich array of letters, journals, and historical documents, The Radical Potter brings us the story of a singular man, his dazzling contributions to design and innovation, and his remarkable global impact.

The story of the innovative genius who became pottery maker to royalty—and to the world: “You don't have to know a glaze from a slip to enjoy this.” —Kirkus Reviews Born in Staffordshire, England, to a family of traditional potters in 1730, Josiah Wedgwood would grow up to revolutionize the industry, founding the company still world-renowned in the twenty-first century. When he started work, the local ware was either fairly rustic, or made to look a little more sophisticated by the addition of heavy glazes. He worked to produce a lighter colored body and to use designs made to appeal to aristocratic tastes, convinced that where they led the rapidly growing middle class would follow. The result was cream ware which, when a whole service was ordered by the royal family, was soon christened queens ware. But Wedgwood was a distinctive character for more reasons than his artistry. As a businessman, he adopted an early form of mass production, and is believed to be the inventor of many modern marketing techniques such as money-back guarantees and illustrated catalogs. He was also a passionate early abolitionist who used his company to promote the anti-slavery cause, and he pursued the study of chemistry in order to understand the science behind the potter’s art, eventually inventing a kiln thermometer. This fascinating biography brings to life a remarkable eighteenth-century figure.

This book demonstrates how innovation is used to create wealth, productivity growth, and improved quality of life

Josiah Wedgwood, perhaps the greatest English potter who ever lived, epitomized the best of his age. From his kilns and workshops in Stoke-on-Trent, he revolutionized the production of ceramics in Georgian Britain by marrying technology with design, manufacturing efficiency and retail flair. He transformed the luxury markets not only of London, Liverpool, Bath and Dublin but of America and the world, and helping to usher in a mass consumer society. Tristram Hunt calls him 'the Steve Jobs of the eighteenth century'. But Wedgwood was radical in his mind and politics as well as in his designs. He campaigned for free trade and religious toleration, read pioneering papers to the Royal Society and was a member of the celebrated Lunar Society of Birmingham. Most significantly, he created the ceramic 'Emancipation Badge', depicting a slave in chains and inscribed 'Am I Not a Man and a Brother?' that became the symbol of the abolitionist movement. Tristram Hunt's hugely enjoyable new biography, strongly based on Wedgwood's notebooks, letters and the words of his contemporaries, brilliantly captures the energy and originality of Wedgwood and his extraordinary contribution to the transformation of eighteenth-century Britain.