If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

First published in 1980. Routledge is an imprint of Taylor & Francis, an informa company.

The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. What if the key to selling was to do exactly the opposite of what most sales courses tell you to do? It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.

A fun, fact-packed introduction to the brain and nervous system for young science enthusiasts The brain - a wrinkly, spongy mass the size of a cauliflower that sits in our heads and controls everything we do! Discover what it’s made of, how it works, and why we even need one in this fun, fact-packed introduction to the brain. Inside the pages of this STEM book for kids, budding young scientists will discover: • An age-appropriate introduction to the brain, what it is, what it does, how it works, and how it evolved • All about how scientists study the brain and nervous system • Introduces concepts like how we think, what consciousness is, and how the brains of other animals are different • Encourages young readers to develop an interest in STEAM fields - including biology, medicine, and science • Each page is filled with engaging photographs and artworks with easy to understand text Help them grow their brain while learning about it Filled with colorful illustrations and bite-sized chunks of information, this book covers all your questions on everything from the anatomy of the brain and nervous system, to how information is collected and sent around the body. It also explores questions about the brain that we don’t know the answers to yet! This educational book for kids introduces complex topics in an age-appropriate way, from how our brains learn, and how processes like making memories, thinking, emotions, and sleep happen in the brain. Kids will also learn about the weird and wonderful world of different animal brains and how they impact their behavior. With entertaining illustrated characters, clear diagrams, and fascinating photographs, children will love learning about their minds and this all-important organ. Keep little ones learning with more in the series The Brain Book is an ideal introduction to the brain and nervous system. Other titles in this educational book series include The Bacteria Book and The DNA Book - an excellent introduction to science for young readers and a great addition to any STEAM library.

"Provocative enough to make you start questioning your each and every action."—Entertainment Weekly The brain's power is confirmed and touted every day in new studies and research. And yet we tend to take our brains for granted, without suspecting that those masses of hard-working neurons might not always be working for us. Cordelia Fine introduces us to a brain we might not want to meet, a brain with a mind of its own. She illustrates the brain's tendency toward self-delusion as she explores how the mind defends and glorifies the ego by twisting and warping our perceptions. Our brains employ a slew of inborn mind-bugs and prejudices, from hindsight bias to unrealistic optimism, from moral excuse-making to wishful thinking—all designed to prevent us from seeing the truth about the world and the people around us, and about ourselves.