The stage is set for the Beijing Olympiad to be the greatest mega-event, sporting or otherwise, in history. Still, the issues taxing many minds include whether the Beijing Games will be successful; whether they will be wrought with and wrecked by troubles; and who they will benefit. What value will the 2008 Games be to the people of China? Will they mainly serve the purposes of the dominant political, economic and cultural groups at and between the local, regional and global levels of modern social life? The Beijing Olympiad examines these among other questions, providing a range of original insights of interest to an array of scholars, researchers and students from Sports Studies to Sociology, Politics, Economics, International Relations and Legal Studies.

"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

As the only American in the senior management team of the 2008 Beijing Summer Olympic Games, Jeff Ruffolo takes you behind the scenes and into a world no one has ever before witnessed. This remarkable, first-person account of the Beijing Summer Olympic Games is a riveting narrative taking you inside the greatest Olympics ever! This true story recounts the author's effort to perfect the broadcasting of NCAA Volleyball on the fledgling Internet and commercial radio stations throughout the Western USA and how he parlayed that experience into becoming America's voice of Olympic Volleyball at the 1996 Atlanta, 2000 Sydney and 2004 Athens Summer Olympics and then finally securing a position with the Beijing Olympic Organizing Committee. Follow the author as he maneuvers alone through unchartered and perilous waters in The People's Republic of China to become the Senior Expert of the Beijing Olympic Organizing Committee and the personal challenges he faced as the 2008 Beijing Olympic Media Center managed one global media crisis after another. Be captivated by this fascinating tale of political intrigue, mystery and magic as you too will be transported ... Inside the Beijing Olympics.

The stage is set for the Beijing Olympiad to be the greatest mega-event, sporting or otherwise, in history. Still, the issues taxing many minds include whether the Beijing Games will be successful; whether they will be wrought with and wrecked by troubles; and who they will benefit. What value will the 2008 Games be to the people of China? Will they mainly serve the purposes of the dominant political, economic and cultural groups at and between the local, regional and global levels of modern social life? The Beijing Olympiad examines these among other questions, providing a range of original insights of interest to an array of scholars, researchers and students from Sports Studies to Sociology, Politics, Economics, International Relations and Legal Studies.

This book focuses on the processes of documenting the Beijing Olympics – ranging from the visual (television and film) to radio and the written word – and the meanings generated by such representations. What were the ‘key’ stories and how were they chosen? What was dramatised? Who were the heroes? Which ‘clashes’ were highlighted and how? What sorts of stories did the notion of ‘human interest’ generate? Did politics take a backseat or was the topic highlighted repeatedly? Thus, the focus was not on the success or failure of this event, but on the ways in which the Olympics Games, as international and historic events, are memorialised by observers. The key question that this book addresses is: How far would the Olympic coverage fall into the patterns of representation that have come to dominate Olympic reporting and what would China, as a discursive subject, bring to these patterns? This book was previously published as a special issue of Sport in Society.

This book examines the means by which China has utilised its hosting of the Olympic Games to achieve her ambitions in embracing both soft power and hard power. It was published as a special issue of the International Journal of the History of Sport.

"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.