From politics and war, to jeans and sneakers: a look at America’s influence on the world from an international perspective On the day after 9/11, foreign newspapers ran headlines announcing “We Are All Americans Now.” Though the sentiment was not new, it was also not quite the same as when Henry Luce announced in 1941, the inauguration of what he called “the American Century,” during which the US was to raise all men “from the level of the beasts to what the Psalmist calls a little lower than angels.” When America suddenly emerged as a global power in the postwar period, the world—with pockets of resistance from France, Russia, and Japan in particular—was happy to be remade in the US image. America dazzled, and sometimes intimidated, older, staler, less innovative cultures. The affluence it placed on display was something to which most other countries aspired, and it was this fantasy that helped win the Cold War. Fast forward to today and the Chinese state news agency Xinhua, days before a possible financial default by the US government, calling for a de-Americanized world. A context for Peter Conrad’s grand tale is, inevitably, politics, war, and commerce, but for the most part he draws on his brilliant repertoire of cultural skills to assess, surprise, invigorate, and delight us with his kaleidoscopic presentation of the movies and music, jeans and sneakers, food and refrigerators, novels and paintings that have shaped so much of the world in our lifetimes.

When it comes to the production and distribution of mass culture, no country in modern times has come close to rivaling the success of America. From blue jeans in central Europe to Elvis Presley's face on a Republic of Chad postage stamp, the reach of American mass culture extends into every corner of the globe. Most believe this is a twentieth-century phenomenon, but here Robert W. Rydell and Rob Kroes prove that its roots are far deeper. Buffalo Bill in Bologna reveals that the process of globalizing American mass culture began as early as the mid-nineteenth century. In fact, by the end of World War I, the United States already boasted an advanced network of culture industries that served to promote American values. Rydell and Kroes narrate how the circuses, amusement parks, vaudeville, mail-order catalogs, dime novels, and movies developed after the Civil War—tools central to hastening the reconstruction of the country—actually doubled as agents of American cultural diplomacy abroad. As symbols of America's version of the "good life," cultural products became a primary means for people around the world, especially in Europe, to reimagine both America and themselves in the context of America's growing global sphere of influence. Paying special attention to the role of the world's fairs, the exporting of Buffalo Bill's Wild West show to Europe, the release of The Birth of a Nation, and Woodrow Wilson's creation of the Committee on Public Information, Rydell and Kroes offer an absorbing tour through America's cultural expansion at the turn of the century. Buffalo Bill in Bologna is thus a tour de force that recasts what has been popularly understood about this period of American and global history.

This book provides insights into the world trading order that is informed by power --- in particular, the unidirectional norm imparting impact of US foreign trade law and practice on its trading partners and non-State actors. In this context, the recent tensions between the US and China, has brought to the fore, several fundamental and systemic questions. Underpinning these is the challenge of accommodating economic power under the rule of international economic law, including inculcating responsibility in its engagement. In the light of the recent US challenges to the world trading order, this timely publication will help us understand how U.S. will continue to shape the international economic order.

A critique of America's project to dominate the world through military force.

With the current state of foreign affairs, the terms "Americanism" and "Americanization" sometimes take on an unexpected--and an unflattering--connotation. Americanism essentially involves values, beliefs, ideals, goods and practices in local settings outside the United States that are in some way related or attributed to American influence. While the validity of this influence may be under scrutiny, it requires a detailed historical--and sometimes cultural--analysis to understand all the dynamics and implications of Americanization. A variety of factors contributes to this influence, including the preoccupation and reception of the relevant culture itself. For instance, many European countries have at times demonstrated a preoccupation with all things American which was not necessarily swayed by any action of America itself. The overall actualization of Americanization, however, encompasses a number of societal dimensions, including power differentials in the exchange processes concerned. Informed by a history of relevant developments since the early nineteenth century, this volume presents an in-depth critical analysis of the Americanization process. Beginning with a survey of early European preoccupations with things American, the book goes on to discuss European concerns regarding American influence after World War II. The work then looks at Americanism and its influence within the United States itself, especially regarding developments during the New Deal and beyond. The primary goal of the analysis is the construction of an interpretative framework, allowing for a more balanced approach to the study of Americanism abroad. Written from a critical, social-emancipatory perspective, the author's approach blends economic, military, social, political, cultural and psychological dimensions as well as an examination of the ways in which these areas interact. Finally, Americanism is examined as part of a U.S.-style corporate globalization at the current juncture. Instructors considering this book for use in a course may request an examination copy here.