Describes the qualities of a successful sales manager, tells how to hire sales representatives, and covers performance evaluation, improvement techniques, and sales meetings.

Based on the sales cycle -- from planning to follow up -- this book contains every key question a salesperson should ask himself or herself before entering a prospect's office. It also identifies all the questions that he or she should ask the customer in order to close a sale. This is an essential guidebook for beginning salespeople. It's a concise reference for the seasoned pro as well, packed with checklists, action plans & inspiring quotes for every stage of the sales process. Author Barry Farber, pres. of Farber Training Systems, Inc., has trained thousands of salespeople, managers & trainers at companies such as AT&T, Schering-Plough, & Allied Van Lines to reach new levels of sales success.

"Superstar Sales Secrets" is a comprehensive guidebook for beginners as well as a concise reference for the seasoned pro. It cuts away all the fluff and "theory" of selling and gets right down to the core skills that every salesperson needs to know.

The step-by-step guide to a winning sales team The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret "secret" is that a winning sales team is made up of high performers—but many fail to realize that high performance must be collective. A single star cannot carry the entire team, and it's the sales manager's responsibility to build a team with the right balance of skills, strengths, and weaknesses. This book shows you how to find the exact people you need, bring them together, and empower them to achieve more than they ever thought possible. You'll learn what drives high performance, and how to avoid the things that disrupt it. You'll discover the missing pieces in your existing training, and learn how to invest in your team to win. You'll come away with more than a better understanding of great sales management—you'll have a concrete plan and an actionable list of steps to take starting right now. Your people are the drivers, but you're the operator. As a sales manager, it's up to you to give your team the skills and tools they need to achieve their potential and beyond. This book shows you how, and provides expert guidance for making it happen. Delve into the psychology behind peak performance Hire the right people at the right time for the right role Train your team to consistently outperform competitors Build and maintain the momentum of success to reach even higher Without sales, business doesn't happen. No mortgages paid, no college funds built, no retirement saved for, until the sales team brings in the revenue. If the sales team wins, the organization wins. Build your winning team with The Sales Boss, the real-world guide to great sales management.

Shook and Farber invite eager entrepreneurs to join 33 of today’s business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success. Crafted to cover a variety of industries, products, and services, this entertaining playbook urges entrepreneurs to reinvent their sales approach, illustrating proven techniques, tips, and tricks in each story and summarizing the unique take-away offered by its teller. Entrepreneurs uncover such pearls as how to ignite creativity to overcome sale barriers, how to create long-term customers, and how to sell what the customer wants (hint: it’s not always a product or service). Entrepreneurs also gain invaluable insight and encouragement as they turn from story to story, leaving the pages with lessons learned and the excitement of being privy to an exchange among the elite in their industry.

Use Farber s Blueprint to Develop Super Sales AbilityThe world of sales has changed considerably over the last decade. Customers are more sophisticated and demanding! They expect not only a quality product, but also beyond-the-call-of-duty customer service and the opportunity to build an ongoing relationship. Today s sales professional must demonstrate a high level of honesty and integrity with an ever-increasing ability to build rapport and deeply understand the customer s wants and needs.Superstar Sales Secrets is a comprehensive guidebook for beginners, as well as a concise reference for the seasoned pro. It cuts away all the fluff and theory of selling and gets right down to the core skills that every salesperson needs to know. This new edition covers every aspect of the sales cycle from staying motivated to taking advantage of today s technologies, from the formation of a powerful presentation to the follow-up after the sale, from prospecting for new business to building stronger relationships with established customers.