Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.

Get Ready to Build, Launch, and Grow a Successful Record LabelDiscover how to create goals and define your audienceLearn how to manage royalties and contractsBuild a successful album campaignLearn about Digital and Physical DistributionLearn how to discover and sign new acts to your record labelUnderstand how to effectively pitch your music to the pressLearn how to manufacture vinyl, CDs, and cassettes How to Start a Record Label - A 30 Day GuideAre you looking to start a record label?Are you confused by some of the steps?Are there gatekeepers standing in your way?Do you love discovering great music and sharing those discoveries?Do you want to build a successful and sustainable record label?How to Start a Record Label - A 30 Day Guide will walk with you through this journey and help uncomplicate the entire process! Here's What You Get: A in-depth 30 day guide detailing the many facets of running a record labelStraight-forward tips and tricks to get your music heardPractical recommendations

An updated guide to becoming a music mogul explores alternative markets for all musical genres, utilizing the power of the Internet and offering suggestions for marketing overseas.

David Gibson uses 3D visual representations of sounds in a mix as a tool to explain the dynamics that can be created in a mix. This book provides an in-depth exploration into the aesthetics of what makes a great mix. Gibson’s unique approach explains how to map sounds to visuals in order to create a visual framework that can be used to analyze what is going on in any mix. Once you have the framework down, Gibson then uses it to explain the traditions that have be developed over time by great recording engineers for different styles of music and songs. You will come to understand everything that can be done in a mix to create dynamics that affect people in really deep ways. Once you understand what engineers are doing to create the great mixes they do, you can then use this framework to develop your own values as to what you feel is a good mix. Once you have a perspective on what all can be done, you have the power to be truly creative on your own – to create whole new mixing possibilities. It is all about creating art out of technology. This book goes beyond explaining what the equipment does – it explains what to do with the equipment to make the best possible mixes.

An indispensable step-by-step guide to releasing your own records and beginning a working independent label. Since the boom of homemade records and independently-minded musicians in the 1980s, the alternative music industry has grown from strength to strength, driven by a policy that privileges the music itself over the aggressive marketing and branding strategies of the majors. You can retain all control and rights to the music you release, allowing you to showcase and sell the music that you believe should be heard. There has never been a better time to begin a label for yourself, and this comprehensive title shows you exactly how it's done, including: Devising a business plan Finding and choosing talent Creating and manufacturing records themselves All aspects of promotion and marketing Distribution and radio Get your company organised and get those records out there right now with the help and advice of this informative guide.

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

This book describes the emergence of DIY punk record labels in the early 1980s. Based on interviews with sixty-one labels, including four in Spain and four in Canada, it describes the social background of those who run these labels. Using the ideas of French sociologist Pierre Bourdieu, this book shows how the field of record labels operates. The choice of independent or corporate distribution is a major dilemma. Other tensions are about signing bands to contracts, expectations of extensive touring, and use of professional promotion. There are often rivalries between big and small labels over bands that have become popular and have to decide whether to move to a more commercial record label. Unlike approaches to punk that consider it a subcultural style, this book breaks new ground by describing punk as a social activity. One of the surprising findings is how many parents actually support their children's participation in the scene. Rather than attempting to define punk as resistance or commercial culture, this book shows the dilemmas that actual punks struggle with as they attempt to live up to what the scene means for them. Book jacket.