This volume unpicks mega-events as gendered entities and showcases how they both position athletes in relation to one of two binary sex positions and also push the boundaries of what we see and accept as a recognisably gendered male or female body.

This challenging new study examines gender and sexuality in relation to the ‘roving colonialism’ of sport mega-events. Built around four case studies in postcolonial and settler colonial contexts—the Olympics in Vancouver, London and Sochi and soccer fans in the Egyptian revolution—the book examines sporting 'homonationalism' and anti-colonial resistance. The first part discusses different moments of ‘homonationalism’ in sport. The second part explores how indigenous and anti-colonial protests against mega-sport events lead to different views about gender and sexuality politics in sport. It offers a critical counter-narrative to the view that gay and lesbian inclusion in global sporting events is simply a matter of universal human rights. The book calls for LGBT social movements in sport to move away from complicity with neoliberalism, nationalism and colonial-racial logics, particularly Islamophobia, toward a decolonial politics of solidarity. Theoretically sophisticated and empirically grounded, this book draws together important threads in the contemporary study of sport to illuminate the relationship between sport and wider society. It will be fascinating reading for any student or researcher interested in the sociology of sport, Olympic studies, gender and sexuality studies, postcolonial studies, indigenous studies, settler colonial studies or the politics of race and inclusion.

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.

Anthropologist Rachael Joo explores the gendered and mediated role of sports in producing a Korean sense of self on a global stage.

This book explores various social, cultural, political and economic issues through the lenses of various sport mega-events in the twenty-first century, including the Olympic Games, and the World Cup and European Championships in football. In a time where sport mega-events are closely followed by controversies, legacy discourses and questions of their governance, the chapters within this book showcase why sport mega-events continue to ignite important questions for scholars, commentators, fans and sport and political authorities. By covering various topics emerging around sport mega-events such as physical activity, legacies, rhetoric, media coverage, environmental impacts, diplomacy and spectators' experiences, this book breaks new ground as it considers a range of longstanding and emerging socio-political issues relating broadly to the staging of spectacular sport mega-events in the present-day. This is a fascinating reading for students and researchers situated in sociology, sport management, event management, political science, sport studies, sport business, urban studies and leisure studies. The chapters in this book were originally published as a special issue of Sport in Society.

This innovative and timely volume moves beyond existing operational and pragmatic approaches to events studies by exploring sports events as social, cultural, political and mediatised phenomena. As the study of this area is developing there is now a need for critical and theoretically informed debate regarding conceptualisation, significance and roles. This edited collection explores the core themes of consumption, media technologies, representation, identities and culture to offer new insight into how sports events contribute to generation of individual and shared meaning over personal, community and national identities as well as the associated issues of conflict, resistance and power. Chapters promote a critical (re)evaluation of emerging empirical research from a diverse range of sports events and locations from the international to local level. A multi-disciplinary approach is taken with contributions from areas including sports studies, media studies, sociology, cultural studies, communications, politics, tourism and gender studies. Written by leading academics in the area, this thorough exploration of the contested relationship between sports events, society and culture will be of interest to students, academics and researchers in Events, Sport, Tourism and Sociology.

This book is the first comprehensive collection focusing on the hosting of sports mega-events within Asia and their impact on the politics, economics, and culture that shape, and are shaped by, the local idiosyncrasies of host cities and countries across this most culturally diverse continent. From the Olympic Games and single sport World Cups, to the Asian Games and their sub-regional variations, an increasing number of Asian countries have rapidly developed their capacity to host and mobilize large-scale sports events as a cornerstone of their economic growth, national identity formation, and international prestige. This book sets out to fill a gap in the literature and will be of particular relevance to those who are interested in globalization, sports studies, political economy, cultural studies, event management and policy, sociology, media studies, and Asian studies