In large chain bookstores the "religion" section is gone and in its place is an expanding number of topics including angels, Sufism, journey, recovery, meditation, magic, inspiration, Judaica, astrology, gurus, Bible, prophesy, evangelicalism, Mary, Buddhism, Catholicism, and esoterica. As Wade Clark Roof notes, such changes over the last two decades reflect a shift away from religion as traditionally understood to more diverse and creative approaches. But what does this splintering of the religious perspective say about Americans? Have we become more interested in spiritual concerns or have we become lost among trends? Do we value personal spirituality over traditional religion and no longer see ourselves united in a larger community of faith? Roof first credited this religious diversity to the baby boomers in his bestselling A Generation of Seekers (1993). He returns to interview many of these people, now in mid-life, to reveal a generation with a unique set of spiritual values--a generation that has altered our historic interpretations of religious beliefs, practices, and symbols, and perhaps even our understanding of the sacred itself. The quest culture created by the baby boomers has generated a "marketplace" of new spiritual beliefs and practices and of revisited traditions. As Roof shows, some Americans are exploring faiths and spiritual disciplines for the first time; others are rediscovering their lost traditions; others are drawn to small groups and alternative communities; and still others create their own mix of values and metaphysical beliefs. Spiritual Marketplace charts the emergence of five subcultures: dogmatists, born-again Christians, mainstream believers, metaphysical believers and seekers, and secularists. Drawing on surveys and in-depth interviews for over a decade, Roof reports on the religious and spiritual styles, family patterns, and moral vision and values for each of these subcultures. The result is an innovative, engaging approach to understanding how religious life is being reshaped as we move into the next century.

Building on theories presented in A Generation of Seekers, an examination of current trends in religious thought identifies a shift away from traditional practices while profiling five subcultures including dogmatists, born-again Christians, mainstream believers, metaphysical believers and seekers, and secularists. Reprint.

Analyzing the shifting demographics and dynamics of American religion since the 1960s, the author traces the rise of personal spirituality and New Age beliefs such as angels, astrology, and Native American spirituality, gauging their effects on traditional religion.

Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America’s cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline. Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.

How t have a proper balance between work, family and ministry

Ellwood frames his detailed and lively account with the provocative idea of the fifties as a "supply-side" free enterprise spiritual marketplace, with heady competition between religious groups and leaders, and with church attendance at a record high.

Like many Americans, the Eastern Orthodox converts in this study are participants in what scholars today refer to as the “spiritual marketplace” or quest culture of expanding religious diversity and individual choice- making that marks the post-World War II American religious landscape. In this highly readable ethnographic study, Slagle explores the ways in which converts, clerics, and lifelong church members use marketplace metaphors in describing and enacting their religious lives. Slagle conducted participant observation and formal semi-structured interviews in Orthodox churches in Pittsburgh, Pennsylvania, and Jackson, Mississippi. Known among Orthodox Christians as the “Holy Land” of North American Orthodoxy, Pittsburgh offers an important context for exploring the interplay of Orthodox Christianity with the mainstreams of American religious life. Slagle s second round of research in Jackson sheds light on the American Bible Belt where over the past thirty years the Orthodox Church in America has marshaled significant resources to build mission parishes. Relatively few ethnographic studies have examined Eastern Orthodox Christianity in the United States, and Slagle s book fills a significant gap. This lucidly written book is an ideal selection for courses in the sociology and anthropology of religion, contemporary Christianity, and religious change. Scholars of Orthodox Christianity, as well as clerical and lay people interested in Eastern Orthodoxy, will find this book to be of great appeal.