If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.

A favorite among entrepreneurs, Speak with Confidence, Sell with Authority is a book for those who both hate and love sales. With over 30 years experience, Jane M Powers uses her straightforward, big-hearted style to guide thousands in transforming their message to money from any platform, with her "Speak to Profit" Formula. After decades of successful speaking, coaching, and perhaps most of all, her real-life experience founding and running multi-million dollar businesses, Jane appreciates that success is truly about the power of your message. Learn to speak with confidence and sell with authority from any platform, whether it is video, podcasts, the big stage, webinars, or networking events. Turn your message to money with big impact and generate big income, whether it is an audience of 1 or 1,000 for 7 seconds or 7 hours. Deliver a powerful, heartfelt, influential message in just 17.5 seconds that will have the audience sit up and pay attention like never before. Learn to influence others and mobilize your ideal clients to take action with a simple formula. Discover how to connect, capture, and close your ideal client, time and time again with authenticity and confidence. Many people are not closing the sale because they cannot speak the buyer's language. Speak with Confidence, Sell with Authority shows you how to identify not only your C.O.R.E. Code, but the C.O.R.E. Code of your buyer. Being able to speak the right language of your ideal clients will close them time and time again. Understand how to overcome the toughest of objections and get them to their YES!

Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

This book is a study of both how we experience authority and how we might experience it differently. Sennett explores the bonds that rebellion against authority paradoxically establishes, showing how this paradox has been in the making since the French Revolution and how today it expresses itself in offices, in factories, and in government as well as in the family. Drawing on examples from psychology, sociology, and literature, he eloquently projects how we might reinvigorate the role of authority according to good and rational ideals. A master of the interplay between politics and psychology, Richard Sennett here analyzes the nature, the role, and the faces of authority—authority in personal life, in the public realm, authority as an idea. Why have we become so afraid of authority? What real needs for authority do we have—for guidance, stability, images of strength? What happens when our fear of and our need for authority come into conflict? In exploring these questions, Sennett examines traditional forms of authority (The father’s in the family, the lord’s in society) and the dominant contemporary styles of authority, and he shows how our needs for, no less than our resistance to, authority have been shaped by history and culture, as well as by psychological disposition.

THE IDEA THAT AUTHORS CANNOT MAKE MONEY IS 100% FALSE. And no, you do not have to be famous or have a huge online following In less than one calendar year, Nathan Barry made over $250,000 by independently publishing three books he wrote himself. Making money from book sales is wonderful but it is just the beginning. Getting a raise, landing a new job, and gaining new clients are all direct results of writing and publishing a book. In Authority, Nathan shows you: -How NOT to be a poor, starving author -How to establish a consistent writing habit -How to implement a successful marketing strategy -How to replace traditional publishing methods with methods that can earn far more, in far less time -How to position yourself as an AUTHORITY in your chosen field and enjoy benefits far beyond simply making money

Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.