Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of "the user" is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users. Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.

The essays in Rethinking Media Change center on a variety of media forms at moments of disruption and cultural transformation. The editors' introduction sketches an aesthetics of media transition—patterns of development and social dispersion that operate across eras, media forms, and cultures. The book includes case studies of such earlier media as the book, the phonograph, early cinema, and television. It also examines contemporary digital forms, exploring their promise and strangeness. A final section probes aspects of visual culture in such environments as the evolving museum, movie spectaculars, and "the virtual window." The contributors reject apocalyptic scenarios of media revolution, demonstrating instead that media transition is always a mix of tradition and innovation, an accretive process in which emerging and established systems interact, shift, and collude with one another.

A call to reclaim and rethink the field of designing as a liberal art where diverse voices come together to shape the material world. We live in a material world of designed artifacts, both digital and analog. We think of ourselves as users; the platforms, devices, or objects provide a service that we can use. But is this really the case? We Are Not Users argues that people cannot be reduced to the entity called “user”; we are not homogenous but diverse. That buzz of dissonance that we hear reflects the difficulty of condensing our diversity into “one size fits all.” This book proposes that a new understanding of design could resolve that dissonance, and issues a call to reclaim and rethink the field of designing as a liberal art where diverse voices come together to shape the material world. The authors envision designing as a dialogue, simultaneously about the individual and the social—an act enriched by diversity of both disciplines and perspectives. The book presents the building blocks of a language that can conceive designing in all its richness, with relevance for both theory and practice. It introduces a theoretical model, terminology, examples, and a framework for bringing together the social, cultural, and political aspects of designing. It will be essential reading for design theorists and for designers in areas ranging from architecture to software design and policymaking.

A transportation expert makes a provocative case for changing the nation’s approach to highways, offering “bold, innovative thinking on infrastructure” (Rick Geddes, Cornell University). Americans spend hours every day sitting in traffic. And the roads they idle on are often rough and potholed, with exits, tunnels, guardrails, and bridges in terrible disrepair. According to transportation expert Robert Poole, this congestion and deterioration are outcomes of the way America manages its highways. Our twentieth-century model overly politicizes highway investment decisions, short-changing maintenance and often investing in projects whose costs exceed their benefits. In Rethinking America’s Highways, Poole examines how our current model of state-owned highways came about and why it is failing to satisfy its customers. He argues for a new model that treats highways themselves as public utilities—like electricity, telephones, and water supply. If highways were provided commercially, Poole argues, people would pay for highways based on how much they used, and the companies would issue revenue bonds to invest in facilities people were willing to pay for. Arguing for highway investments to be motivated by economic rather than political factors, this book makes a carefully-reasoned and well-documented case for a new approach to highways.

Statistical Rethinking: A Bayesian Course with Examples in R and Stan builds readers’ knowledge of and confidence in statistical modeling. Reflecting the need for even minor programming in today’s model-based statistics, the book pushes readers to perform step-by-step calculations that are usually automated. This unique computational approach ensures that readers understand enough of the details to make reasonable choices and interpretations in their own modeling work. The text presents generalized linear multilevel models from a Bayesian perspective, relying on a simple logical interpretation of Bayesian probability and maximum entropy. It covers from the basics of regression to multilevel models. The author also discusses measurement error, missing data, and Gaussian process models for spatial and network autocorrelation. By using complete R code examples throughout, this book provides a practical foundation for performing statistical inference. Designed for both PhD students and seasoned professionals in the natural and social sciences, it prepares them for more advanced or specialized statistical modeling. Web Resource The book is accompanied by an R package (rethinking) that is available on the author’s website and GitHub. The two core functions (map and map2stan) of this package allow a variety of statistical models to be constructed from standard model formulas.

A state-of-the-art guide to the world of library and information science that gives readers valuable insights into the field and practical tools to succeed in it. As the field of information science continues to evolve, professional-level opportunities in traditional librarianship—especially in school and public libraries—have stalled and contracted, while at the same time information-related opportunities in non-library settings continue to expand. These two coinciding trends are opening up many new job opportunities for LIS professionals, but the challenge lies in helping them (and LIS students) understand how to align their skills and mindsets with these new opportunities.The new edition of G. Kim Dority's Rethinking Information Work: A Career Guide for Librarians and Other Information Professionals gives readers helpful information on self-development, including learning to thrive on change, using key career skills like professional networking and brand-building, and how to make wise professional choices. Taking readers through a planning process that starts with self-examination and ends in creating an actionable career path, the book presents an expansive approach that considers all LIS career possibilities and introduces readers to new opportunities. This guide is appropriate for those embarking on careers in library and information science as well as those looking to make a change, providing career design strategies that can be used to build a lifetime of career opportunity.

Risk. It’s a given factor in the operation of any organization. From corporate fraud and security issues to technological and other man-made disasters, bad things do happen. And while many businesses build elaborate defenses against these unexpected occurrences, often employing powerful technology to help detect and prevent them, most risk-assessment strategies fail to connect the dots before it’s too late. This book, based on the author’s extensive experience analyzing the sources of corporate and organizational failure, reveals how a company can mitigate risk using available resources, including what may be the most important asset: its people. Readers will discover valuable strategies, enabling them to: Draw “actionable intelligence” from enormous amounts of data • Quickly make better-informed assessments and decisions • Tap into the rich human sources of information that can directly alert them to signs of risk • Do a better job of anticipat ing and avoiding problems Filled with practical, real-world insight and featuring interviews with experienced risk practitioners, this book will help any business recognize the first signs of trouble.