It has been said that the British Empire, on which the sun never set, meant little to the man in the street. Apart from the jingoist eruptions at the death of Gordon or the relief of Mafeking he remained stonily indifferent to the imperial destiny that beckoned his rulers so alluringly. Strange, then that for three-quarters of a century it was scarcely possible to buy a bar of soap or a tin of biscuits without being reminded of the idea of Empire. Packaging, postcards, music hall, cinema, boy's stories and school books, exhibitions and parades, all conveyed the message that Empire was an adventure and an ennobling responsibility. Army and navy were a sure shield for the mother country and the subject peoples alike. Boys' brigades and Scouts stiffened the backbone of youth who flocked to join. In this illuminating study John M. Mackenzie explores the manifestations of the imperial idea, from the trappings of royalty through writers like G. A. Henty to the humble cigarette card. He shows that it was so powerful and pervasive that it outlived the passing of Empire itself and, as events such as the Falklands 'adventure' showed, the embers continue to smoulder.

It has been said that the British Empire, on which the sun never set, meant little to the man in the street. Apart from the jingoist eruptions at the death of Gordon or the relief of Mafeking he remained stonily indifferent to the imperial destiny that beckoned his rulers so alluringly. Strange, then that for three-quarters of a century it was scarcely possible to buy a bar of soap or a tin of biscuits without being reminded of the idea of Empire. Packaging, postcards, music hall, cinema, boy's stories and school books, exhibitions and parades, all conveyed the message that Empire was an adventure and an ennobling responsibility. Army and navy were a sure shield for the mother country and the subject peoples alike. Boys' brigades and Scouts stiffened the backbone of youth who flocked to join. In this illuminating study John M. Mackenzie explores the manifestations of the imperial idea, from the trappings of royalty through writers like G.A. Henty to the humble cigarette card. He shows that it was so powerful and pervasive that it outlived the passing of Empire itself and, as events such as the Falklands 'adventure' showed, the embers continue to smoulder.

Belgium was a small, neutral country without a colonial tradition when King Leopold II ceded the Congo, his personal property, to the state in 1908. For the next half century Belgium not only ruled an African empire but also, through widespread, enduring, and eagerly embraced propaganda, produced an imperialist-minded citizenry. Selling the Congo is a study of European pro-empire propaganda in Belgium, with particular emphasis on the period 1908–60. Matthew G. Stanard questions the nature of Belgian imperialism in the Congo and considers the Belgian case in light of literature on the French, British, and other European overseas empires. Comparing Belgium to other imperial powers, the book finds that pro-empire propaganda was a basic part of European overseas expansion and administration during the modern period. Arguing against the long-held belief that Belgians were merely “reluctant imperialists,” Stanard demonstrates that in fact many Belgians readily embraced imperialistic propaganda. Selling the Congo contributes to our understanding of the effectiveness of twentieth-century propaganda by revealing its successes and failures in the Belgian case. Many readers familiar with more-popular histories of Belgian imperialism will find in this book a deeper examination of European involvement in central Africa during the colonial era.

In order to provide a better understanding of the shifting nature of influence, this volume looks at how the British government employed various forms of persuasion to achieve its goals across the twentieth century. The collection provides a range of case studies to assess how effectively - or ineffectively - influence was brought to bear on an array of non-western societies. This volume will be of interest not only to historians, but to anyone interested in the operation of influence as a foreign policy tool.

His research is the first of its kind to treat propaganda as a profession in wartime Japan.The Thought War will be important for not only students of Japanese history and culture but also those interested in comparative studies of World War II and the increasingly popular propaganda studies of the United States, Nazi Germany, Stalin's Russia, and the United Kingdom."--BOOK JACKET.

Empire of Ideas examines the origins of the U. S. government's programs in public diplomacy and how the nation's image in the world became an essential component of U. S. foreign policy.