The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.

Controlling, measuring, and "designing" the color of food are critical concerns in the food industry, as the appeal of food is chiefly determined visually, with color the most salient visual aspect. In 2010 at the International Color Association Interim Meeting held in Mar del Plata, Argentina, a multidisciplinary panel of food experts gathered to

The classic authority on colour measurement now fully revised and updated with the latest CIE recommendations The measurement of colour is of major importance in many commercial applications, such as the textile, paint, and foodstuff industries; as well as having a significant role in the lighting, paper, printing, cosmetic, plastics, glass, chemical, photographic, television, transport, and communication industries. Building upon the success of earlier editions, the 4th edition of Measuring Colour has been updated throughout with new chapters on colour rendering by light sources; colorimetry with digital cameras; factors affecting the appearance of coloured objects, and details of new CIE colour appearance models. Key features: Presents colour measurement, not simply as a matter of instrumentation and engineering, but also involving the physiology and psychology of the human observer. Covers the principles of colour measurement rather than a guide to instruments. Provides the reader with the basic facts needed to measure colour. Describes and explains the interactions between how colour is affected by the type of lighting, by the nature of the objects illuminated, and by the properties of the colour vision of observers. Includes many worked examples, and a series of Appendices provides the numerical data needed in many colorimetric calculations. The addition of 4th edition co-author, Dr. Pointer, has facilitated the inclusion of extensive practical advice on measurement procedures and the latest CIE recommendations.