Once sold inexpensively in five and dime stores, novelties and toys made of colorful, durable polystyrene plastic are eagerly sought by collectors today. Showcased are holiday related and other items made by the major manufacturers, including E. Rosen, Irwin, and Knickerbocker. Features chubby Santas, bunnies, roosters, Valentine hearts and figures, Halloween pumpkins, witches, and many more. Collector tips and current values included.

Colorful plastic toys from the 1940s and '50s including cars, trucks, airplanes, dolls and dollhouse furniture are displayed and identified in detail here. Useful information on how to evaluate, repair, and care for your collection and identify toys whose origins until now were a complete mystery. The plastic toy manufacturers are thoroughly discussed.

"Toys from the 1950s, '60s, and '70s capture the joy of play and the pure fun of being a kid. But beneath those iconic names are rich veins of nostalgia, memory, and history. These toys--and the stories of the kids, parents, child-rearing experts, inventors, manufacturers, and advertisers they affected--reflect the dynamism of American life"--

Styrene plastic novelties flourished in the 1930s and 1940s. Cheap and cheerful, styrene toys, decorations, and party favors brought bright color to holiday celebrations. This book is packed with more than 600 color photos, a price guide, and interesting information.