1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).

1. Training And Development 2. Management (Executive) Development 3. Resistance To Change 4. Designing of Training Programme and Training Process 5. Methods of Training 6. Evaluation of Training and Development Programme 7. Career Planning and Development 8. Employee Counselling

1. Business Communication 2. Written Business Communication 3. International Communication 4. Business Letter Writing 5. Electronic Communication 6. Office Memorandum and Circular 7. Non-Verbal Aspects of Communication 8. Report Writing 9. Barriers and Breakdowns in Communication 10. Importance of Listening 11. Leading And Leadership 12. Work Conflict Management 13. Negotiation 14. Selling Skills

1. History of Yoga 2. Asana and Pranayama : An Introduction 3. Dhyana : Meaning, Definition, Forms, Types, Tools and Importance 4. Patanjali Yogasutra : A Brief Introduction 5. Chakras (Psychic Centres) 6. Asana Practice 7. Surya Namaskara 8. Pranayama 9. Types of Pranayama.

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1. Communication Process 2. Advertisement 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy 6. Advertising Process 7. Evaluation of Effectiveness of Advertisement 8. Advertising Agency : Structure and Functions 9. Ethical and Legal Aspects of Advertising 10. Advertising Standards Council of India (ASCI).

Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.