Is your museum struggling to entice and engage a millennial audience? In Museums and Millennials author Jackie Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the success (and failures!) of other museum programs. This book will help you start the process of reinventing your approach to this engaging generation by: Reimagining the millennial generatio, beginning with debunking myths about their wants, needs, and spending power. Giving museum professionals a place to begin their quest- through the lens of the acronym “A.U.R.A.” Checking your museum’s “A.U.R.A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure the programming you are currently offering this generation meets their standards and aligns with your mission. Using your findings to create new programs and campaigns geared towards getting millennials inside your doors and keeping them there long-term. Offering program examples from museums of various sizes and scopes throughout the nation geared towards a millennial audience, with explanations of why some programs were more successful than others. Providing tips and tricks for reaching millennials where they are and on a small budget. Helping museum professionals begin the process of giving millennials a voice in museum programs designed for them. Suggesting a path towards success that begins with the millennial generation taking on roles as patrons, members, volunteers, donors, board representatives, part-time workers, and in senior management. Millennials want to be your partners in preservation. They want their voices heard and prefer a hands-on approach to their programming. The highlighted program examples in this work will help you reimagine how your facility is viewed by millennials, what practical changes can be made to persuade them to patronize your facility, and discuss how to create bonds which will last past the individual programs they attend and into the foreseeable future. Museums and Millennials features strategies used by museums of various backgrounds and budgets, advice from respected and data-driven consultants in the field, and offers action-oriented solutions to audience engagement issues. Let this book inspire you to try, or try again, to engage this coveted generation.

Science museums are great resources for recreation, entertainment, and informal education, however many are commonly misunderstood as institutions solely for young children. Science museums aiming to alter this perception and remain relevant to a rapidly changing population must focus on the largest generation in American history, the millennial generation. This study investigates the current status of millennial engagement by science museums by uncovering organizationsa̲ program offerings, event development, challenges, audience feedback, and cultivation methods used to further cultivate attendees.Interviews with program directors at three large science museums in Philadelphia reveal that the majority of attracted millennials are college-educated young professionals. Despite this target group being very unpredictable, science museums are able to attract millennials successfully via off-site events and through appealing online relationships. Intended to serve as a guide for all science museums, this study concludes with recommendations for continued successful millennial engagement. Prescribed suggestions include crowdsourcing events details and utilizing local influential millennials as consultants and brand ambassadors.

Whether you're an experienced leader, a mid-career professional hoping for a promotion, or a recent grad applying for your first internship, A Life in Museums: Managing Your Museum Career is the guide you need—full of sound advice, practical tips, and illuminating personal stories that span the array of museum disciplines. Topics range from personal branding and resume writing to managing from the middle and leadership at all levels; from professional writing to keeping a career journal; from navigating within your institution to knowing when it's time to move on. This is a book you are sure to reference—and share—for years to come.

This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment.

First published in 2013, this revision of Leadership Matters features nine new profiles and a new chapter of emerging museum leader voices, proving that leadership is as much about individuals as institutions. Using personal insights from the history museum field’s most engaging, innovative and entrepreneurial leaders, these profiles focus not only on museum directors and CEOs, but also on the “leaders within”—deputies, department heads and team leaders -- and those demanding change from the community. Baldwin and Ackerson weave together the voices of 21st-century museum leadership at its best, creating a resource for graduate students, mid-career professionals, institutions, and boards of trustees to move from the status quo to being agile and influential, fostering leadership that will make a difference. Too many museums and heritage organizations still consider leadership development a ‘nice-to-have’, but not a necessary component for a successful executive director or department head. The field struggles to address a new round of cultural warfare fueled by widespread societal division and the overwhelming lack of diversity and equity in museum leadership at all levels, including boards of trustees. Additionally, the field continues to ignore the gender pay gap despite a workforce hovering at 50-percent female and with the potential to grow significantly over the next decade. More than ever, successful museum leadership isn’t the result of longevity, scholarship or curatorial achievement. In fact, today’s successful museum leaders bring myriad skills to the table, creating a style that works both personally and professionally. This snapshot of museum leadership focuses on history and cultural heritage organizations to help readers understand the power of individual leadership and its relationship to organizational strength. This book features: • 36 interviews – nine of them brand new to this edition -- with leaders in the field from a range of positions and institutions • 10 myths of museum leadership and why they’re wrong • 10 simple truths of museum leadership • A leadership “agenda” with criteria and goals for individual and organizational development