"Milwaukee - not New York, Chicago or Los Angeleswas the scene of a number of television firsts: The Journal Company filed the very first application for a commercial TV license with the FCC in 1938. The first female program director and news director in a major market were both at Milwaukee stations. The city was a major battleground in the VHF vs. UHF war that began in the 1950s. The battle to put an educational TV station on the air was fought at the national, state and local levels by the Milwaukee Vocational School. WMVS-TV was the first educational TV station to run a regular schedule of colorcasts, and WMVT was the site of the first long-distance rest of a digital over-theair signal." "This detailed story of the rich history of the city's television stations since 1930 is told through facts, anecdotes, and quotations from the on-air talent, engineers, and managers who conceived, constructed, and put the stations on the air. Included are discussions of the many locally-produced shows - often done live - that once made up a large part of a station's broadcast day. Through these stories - some told here for the first time - and the book's extensive photographic images, the history of Milwaukee television comes alive again for the reader." "From the first early tests using mechanical scanning methods in the 1930s, through the first successful digital television tests, the politics, conflicts, triumphs, and failures of Milwaukee's television stations are described in fascinating detail." --Book Jacket.

Television in America examines the history of the industry from a local station perspective. Some interesting ramifications are: What would have happened to the ABC network without the support of its key station, WABC? What effect did KSL television have on the Mormon Church communication empire? Can stations in Atlanta and Orlando be credited with promoting a civil-rights agenda before it was politically correct? Would the Kefauver hearings have taken on as much national significance had it not been for the local coverage of WMAL-TV? Without the efforts of WEW's Dorothy Fieldheim and Nancy Craig at WABC, would women have been welcomed in the nation's newsrooms? The histories of the 20 television stations in this unique collection help answer these questions and set the stage for further inquiry.

Milwaukee is often described as a "big small town," and its quirky character stems from its many neighborhoods--each with its own stories to tell. Early territorial disputes, for example, led to the horribly (or humorously) misaligned streets of downtown. The city's signature rectangular pizza was born in the Third Ward. In Kilbourntown, Teddy Roosevelt was saved from an assassin's bullet by the smallest of items. Not far from that spot, eight baseball team owners formed the American League of Professional Baseball Clubs. And no matter the neighborhood, a fantastic glass of suds is never far away in this renowned beer city. Leading readers on a neighborhood-by-neighborhood tour, author and Milwaukee native Jim Nelsen pinpoints the fascinating historic locations of the Cream City.

In the 1950s, Milwaukee's strong union movement and socialist mayor seemed to embody a dominant liberal consensus that sought to continue and expand the New Deal. Tula Connell explores how business interests and political conservatives arose to undo that consensus, and how the resulting clash both shaped a city and helped redefine postwar American politics. Connell focuses on Frank Zeidler, the city's socialist mayor. Zeidler's broad concept of the public interest at times defied even liberal expectations. At the same time, a resurgence of conservatism with roots presaging twentieth-century politics challenged his initiatives in public housing, integration, and other areas. As Connell shows, conservatives created an anti-progressive game plan that included a well-funded media and PR push; an anti-union assault essential to the larger project of delegitimizing any government action; opposition to civil rights; and support from a suburban silent majority. In the end, the campaign undermined notions of the common good essential to the New Deal order. It also sowed the seeds for grassroots conservatism's more extreme and far-reaching future success.

CHAPTER SIX: "KVN Is an Honest Game": Game Shows and the Problem of Authority -- CHAPTER SEVEN: A Dress Rehearsal for Life: Artloto and What? Where? When? -- Epilogue: The Origins of Central Television's Perestroika -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z

This title examines television's origin in the United States, the ways different networks and shows have shaped history, and how it has grown to capture the nation's attention. Special features include a timeline, Art Spotlights, infographics, and fact bubbles. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.