This outcomes-based textbook provides comprehensive information on the makeup of media institutions, theories in media studies, and critical issues that face the media today. With this guide media students learn the history of the media and learn how to keep up with the latest trends and developments in broadcasting, printed press, and film. Outlined is how to develop an internal media policy with company mission statements, news, and programming policies. The relationship of the media to the economy, politics, and society and how the media represents race, gender, violence, and terrorism are also discussed.

This title delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The major approaches to understanding audiences are also investigated.

This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.

This title delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The major approaches to understanding audiences are also investigated.

While examining exactly who owns the media and who produces the media, this text manages to encompass the systematic, critical, and analytical media in all its forms and concludes that the media is one of the most important generators and disseminators of meaning in contemporary society. Investigating the power relationships between the media and politics, culture, economy, society, and above all, democracy, this resource is well-suited for anyone with an interest in the modern role of media in society.

This book introduces two of the basic concepts of advanced Media Studies in a clear, concise and lucid fashion.

Exploring the media as an institution, this volume also introduces the topics of media regulation and content. The nature of communications policy is explained, following overviews of internal and external media regulation. Strategic ways of managing the media are discussed in addition to the guide's analysis of the ways that media presents issues of identity, race, gender, sexual orientation, the environment, AIDS, and terrorism.