Media, Ideology and Hegemony provides what Raymond Williams once called the “extra edge of consciousness” that is absolutely essential to create, both on and offline, a better, more open, more equitable, and more democratic world.

When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated—sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents—from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a "Millionaire" game show in India, and Hollywood's muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.

This book argues that media and capitalism no longer exist as separated entities, and posits three reasons why one can no longer exist without the other. Firstly, mass media have become indispensable to capitalism due to the media’s ability to sell the commodities of mass consumerism. Media capitalism also creates pro-capital attitudes among a target population and establishes an ideological hegemony. Thirdly, media capitalism provides mass deception to hide the pathologies of capitalism, which include mass poverty, rising inequalities, and the acceleration of global warming. To illuminate this, the book’s historical chapter traces the emergence of media capitalism. Its subsequent chapters show how media capitalism has infiltrated the public sphere, society, schools, universities, the world of work and finally, democracy. The book concludes by outlining how societies can transition from media capitalism to a post-media- capitalist society.

The recent economic crisis, and the challenges to democracy in an increasingly globalized world, brings into sharp relief the importance of mass communication. This volume explores a range of issues, from the nature of communication, to the role of the media industry, to the way that mass communication has facilitated social movements in many parts of the world. Revisiting the works of Karl Marx and others, the essays bring a new perspective and a renewed interest in critical analyses of communication practices globally. This collection represents the cutting edge of communication research introducing a new generation of scholars to understanding changes in the way we learn about our society. Contributors are: Arthur Asa Berger, Oliver Boyd-Barrett, Savaş Çoban, John Bellamy Foster, Christian Fuchs, Douglas Kellner, Robert W. McChesney, David Miller, Marisol Sandoval, Nick Stevenson, Gerald Sussman, Mandy Tröger, and Michael Wayne.

Analyzes twentieth-century media and cultural theories as they relate to changes in political economy, communication technology, popular culture and collective consciousness in the United States. It argues that much of contemporary media environment is operating as Western capitalist media have for more than a century, making these theories more relevant than ever.

Communication, Culture and Hegemony is the first English translation of this major contribution to cultural studies in media research. Building on British, French and other European traditions of cultural studies, as well as a brilliant synthesis of the rich and extensive research of Latin American scholars, Mart[ac]in-Barbero offers a substantial reassessment of critical media theory.

Political progressives in Canada and the United States are deeply concerned by the manner in which their countries treat their poor. They are dismayed at the dismantling of the social welfare state, the weakening of public education systems and the grotesque and ever-growing inequality of wealth. To remedy this problem, citizens need to be more aware of how political ideology influences attitudes and actions, and they need to better comprehend the effects of hegemonic discourses in the corporate media and school curriculum. This book informs educators how to develop context-specific pedagogy that will help achieve a more enlightened citizenry and, as a result, a stronger democracy. Teaching about Hegemony: Race, Class and Democracy in the 21st Century promotes a progressive agenda for teaching that is rooted in critical pedagogy, it explains why ideological critique is necessary in raising political consciousness, it deconstructs white, middle-class hegemony in the formal school curriculum, and it examines corporate media and school curriculum as hegemonic devices. It also covers recent theory and research about race, class and democracy and how best to teach about these topics. Combining theory and sociological research with pedagogical approaches and classroom narratives, this book is fundamental for progressive educators interested in developing a politically conscious, progressive and active citizenry hungry for a stronger civil society.