A new U.S. administration that understands information technologies and power of the Internet creates new opportunities to leverage that technology to improve America's image abroad. The United States must catalyze public-private partnerships that invite foreign perspectives through interactive and social networking media. Public diplomacy in today's media climate favors a decentralized approach that reflects fragmentation of information and builds on local partnerships that go beyond U.S. governmental broadcasting to foreign audiences. Media companies, NGOs, and third-party news outlets can reach certain communities that U.S. government media cannot.

Published in 1986, Media Diplomacy is a valuable contribution to the field of Military & Strategic Studies.

In this age of information technology, the media’s role in international, bilateral, and diplomatic relations is increasingly important. It plays a crucial part in keeping countries connected and updated about actual and ground-level realities. Media Diplomacy and Its Evolving Role in the Current Geopolitical Climate provides emerging research on the changing practices in diplomacy, new media, and the connections between media and policy. It highlights how the media is changing countries' approaches to diplomacy and readers will learn the valuable aspects of the role that communication technology plays in resolving regional and international issues. This book is an important resource for professionals and researchers working in the field of media diplomacy, internet and diplomacy, e-diplomacy, international relations and media diplomacy, and contemporary diplomatic policy seeking current research on the best ways to globally expand on media and policy.

The small unpopulated islands in the East China Sea that the Chinese call the Diaoyu and the Japanese call the Senkaku, have long been a source of contention. This volume will undertake an examination of the controversy as it plays out in legacy and new social media in China, Japan, and the West.

Based on talks presented in the spring of 1967 at a series of seminars offered by the Washington Journalism Center and the American University, Washington, D.C.

In light of the events of 2011, Real-Time Diplomacy examines how diplomacy has evolved as media have gradually reduced the time available to policy makers. It analyzes the workings of real-time diplomacy and the opportunities for media-centered diplomacy programs that bypass governments and directly engage foreign citizens.