Mastering Business for Strategic Communicators
Title | Mastering Business for Strategic Communicators PDF eBook |
Author | Matthew W. Ragas |
Publisher | Emerald Group Publishing |
Total Pages | 320 |
Release | 2017-11-14 |
Genre | Business & Economics |
ISBN | 1787149528 |
Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
Business Acumen for Strategic Communicators
Title | Business Acumen for Strategic Communicators PDF eBook |
Author | Matthew W. Ragas |
Publisher | Emerald Group Publishing |
Total Pages | 311 |
Release | 2021-03-01 |
Genre | Business & Economics |
ISBN | 1838676619 |
Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Business Essentials for Strategic Communicators
Title | Business Essentials for Strategic Communicators PDF eBook |
Author | M. Ragas |
Publisher | Springer |
Total Pages | 202 |
Release | 2014-12-17 |
Genre | Computers |
ISBN | 1137385332 |
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Strategic Communication in Business and the Professions
Title | Strategic Communication in Business and the Professions PDF eBook |
Author | Dan O'Hair |
Publisher | |
Total Pages | 546 |
Release | 1998 |
Genre | Business communication |
ISBN |
On business communication
Mastering Communication at Work: How to Lead, Manage, and Influence
Title | Mastering Communication at Work: How to Lead, Manage, and Influence PDF eBook |
Author | Ethan F. Becker |
Publisher | McGraw Hill Professional |
Total Pages | 241 |
Release | 2009-08-14 |
Genre | Business & Economics |
ISBN | 007171345X |
Mastering Communication at Work is based on 45 years of research and working with over half-a-million clients around the world. From leaders of countries to leaders of companies to people just starting out in their career, Becker and Wortmann teach techniques that start with the essential wisdom of Aristotle and include the best practices in today’s global organizations. The book includes interviews with leaders who reveal the inside story of the communication secrets at: The White House Doris Kearns Goodwin, presidential historian and Pulitzer Prize winning author Google Laszlo Bock, Vice President, People Operations EMI Publishing Big Jon Platt, President IBM Jeanatte Horan, Vice President of Enterprise Business Transformation Harvard Business School Tony Mayo, Director of the Leadership Initiative The New York Giants Peter John-Baptiste, Director of Public Relations Mastering Communication at Work provides clear, actionable advice you can put to use right away and simple drills to practice during your next meeting, one-on-one conversation—or even sitting at your desk. Use Mastering Communication at Work as your coach and you’ll see immediate results in yourself, your people, and your organization.
Organizational Change
Title | Organizational Change PDF eBook |
Author | Laurie Lewis |
Publisher | John Wiley & Sons |
Total Pages | 256 |
Release | 2011-03-21 |
Genre | Language Arts & Disciplines |
ISBN | 1444340352 |
Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year
Seven Steps to Mastering Business Analysis
Title | Seven Steps to Mastering Business Analysis PDF eBook |
Author | Barbara A. Carkenord |
Publisher | J. Ross Publishing |
Total Pages | 385 |
Release | 2009 |
Genre | Business & Economics |
ISBN | 1604270071 |
"This book provides a "how to" approach to mastering business analysis work. It will help build the skill sets of new analysts and all those currently doing analysis work, from project managers to project team members such as systems analysts, product managers and business development professionals, to the experienced business analyst. It also covers the tasks and knowledge areas for the new 2008 v.2 of The Guide to the Business Analysis Body of Knowledge (BABOK) and will help prepare business analysts for the HBA CBAP certification exam."--BOOK JACKET.