Chapter 1. A California girl named Barb met her prince of a guy. He was tall, dark, and handsome. (Actually, he was a Republican. But he was definitely tall.) They fell in love, and got married.Chapter 2. He brought her to his castle in England and they lived happily ever after. THE END****Luckily, 35+ years of living happened between Chapters 1 and 2, giving Barb plenty of material for this collection (in no particular chronological order) from her newspaper columns, articles, blog posts, and that time she killed Mom. And that's before Chapter 3 even starts."I have learned to put down the coffee and place breakable objects at a safe distance when a post from Barb Taub comes up. It is very hard to drink coffee and laugh at the same time without redecorating the desk..."--author Sue VincentBio:In halcyon days BC (before children), Barb Taub wrote a humor column for several Midwest newspapers. With the arrival of Child #4, she veered toward the dark side (an HR career). Following a daring daytime escape to England, she's lived in a medieval castle , a hobbit house, and a Scottish isle with her prince-of-a-guy and the World's Most Spoiled AussieDog. Considering all her days are now Saturdays, Barb is amazed that this is her sixth book.

Three experts: a physician, a psychologist, and a spiritually oriented clinical counselor intertwine their experiences and knowledge to address the "whole you". They show that there is no gap between physical, mental, and spiritual aspects of health; all aspects are interrelated and it's powerfully helpful to see this way. Blending their approaches produces a result that is greater than the sum of the parts -- like a "human quilt" -- each contributes to a healthy, satisfying life. In this book, you'll learn how your body's health affects your mental and spiritual health and how to take better care of your body. You'll find how your mind affects your physical and spiritual health and how to take care of your mind. And you'll be shown what impact your beliefs about the meaning of life -- your spirituality -- have on body and mind and how to nurture your spirituality. Discover techniques to help you manage many challenging life issues including stress, depression, aggression, addiction, chronic illness, and aging. Learn to identify how you're functioning, what you can do to improve, and how to examine, plan, and track your progress.

Whether you're speaking to family and friends or to an audience of thousands, you can make any speaking engagement memorable and more fun by using anecdotes to help make your point. This little book will teach you how to use anecdotes to break the ice, drive home a point, and address virtually any subject - from the mundane to the exotic. Inside, you'll find expert guidance for drafting remarks on any subject, techniques for making an anecdote a natural part of your speech, advice on avoiding common mistakes, valuable checklists for speaking engagements, and over 200 anecdotes to get you started. To motivate and captivate your audience, to demonstrate your expertise and to make your presentations more fun for everyone, buy this book today and learn How to Show You Know What You're Talking About!

We don’t stop being parents when our kids are grown...but some things do change. Life is filled with change. As our sons and daughters move into young adulthood, our role of what it means to be loving parents changes dramatically. This book aims to help readers miss as many potholes as possible in making the transition from parenting children to being parents of young adults. Here are ways to nurture our adult children while encouraging their independence and maturity. Learn to have balance. Here is how to respond to them in times of struggle. Readers will see how to be supportive, yet not intrusive, caring without enabling dependency. The questions are important. The answers are not obvious. It is a new day in our relationships with our children. The page has been turned, and we are now writing the new chapter in the life of our family. It is important that we get it right.

The latest marketing guide from expert Dennis Cahill—that teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use—to clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the “whys” of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today’s competitive marketplace. Market segmentation research examines a broad range of demographic and psychographic information that can provide strategies to target both current and potential markets. This helpful guide comprehensively reveals how to gather and effectively use this crucial type of research. Lifestyle Market Segmentation consists of three main parts. The first part discusses segmentation theory and various methods for segmentation. The second part explores applications of lifestyle segmentation based on case studies. The last section focuses on ways to market products and services to the various segments discovered by the applications. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data. Lifestyle Market Segmentation discusses in detail: the concept of market segmentation criteria for segmentation schemes types of nonlifestyle segmentation geodemographic segmentation psychographics the List of Values (LOV) guidelines for effective use of psychographics lifestyle target segments the Tribes segmentation scheme the Myers-Briggs Type Indicator life-stage segmentation illustrative real-life case studies Lifestyle Market Segmentation is an enlightening resource that is certain to be used again and again, and makes essential reading for managers, educators, and students.

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business. As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You’ll turn to it again and again for guidance and practical, easy suggestions!

When does a dog's behavior become too dangerous for even the most loving person to accept? Karen Shanley tackles this question in lyrical prose and brings to life her relationships with three very different dogs: Kiera, Molly, and Magic, who all manage to capture Shanley's heart. Dogs of Dreamtime makes readers take a long, hard look at what matters most in life,and what does not—what can and cannot be controlled. This is a touching story that will stay with readers forever.