Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.

This book traces the development and analyses the performance of life insurance industry in India, since inception of this sector, using different business indicators over the years. It discusses the evolution and changing features of the Indian insurance industry in 3 phases: phase I from 1818 to 1956, phase II from 1956 to 2000 (known as the nationalisation period) and phase III post 2000 (called the post reform period). The book also measures the relative efficiency and productivity of the life insurance industry in India for the post-reform period, by employing Data Envelopment Analysis (DEA). Despite the fact that the life insurance sector recorded a compound annual growth rate (CAGR) of 17% in terms of total premiums and 21% in terms of new business premium collections during the post reform period, the insurers continue to grapple with the issue of profitability. Against this background, the book presents results on the factors determining profitability of the life insurance companies using measures of efficiency and competition. By helping regulatory authorities determine the future course of action in the context of entry of foreign insurers and also in establishing a level playing field, the book has important policy implications.

Enthused And Encouraged By The Exemplary Success Of Life Insurance Corporation Of India The Government Of India In The Early 1970S Decided To Bring In The General Insurance Industry Also Into The Vortex Of A Nationalised Setup To Provide Comprehensive Insurance Security To The People Of India.How Effectively And Substantially Life Insurance Corporation Of India And The Four Nationalised General Insurance Companies, The Holding Companies Of General Insurance Corporation Of India, Contributed To Redesigning The Socio-Economic Fabric Of Modern India Is A Part Of The Post Independent Economic History Of India.Though These Two Organisations Have Interlaced And Intertwined Their Destiny With That Of India, The Preference Shift In The Indian Markets, New Realities Of The Global Economic Order, And Demands Arising Out Of Multilateral Trade Agreements Have All Left India With No Option Other Than Throwing Open Its Economic And Commercial Policies To Global Competition And Challenges.

An incisive look at the war for market share in the Asian life insurance market Although the life insurance industry in Asia has emerged from the financial crisis stronger than ever, it has not escaped unchanged. As the general focus of insurance companies across the continent moves towards profitability beyond growth, tightening regulatory measures, shifts in consumer preferences, and risk tolerance, battle lines have been drawn between local incumbents, attackers, and foreign players. Life Insurance in Asia: Winning in the Next Decade, Second Edition looks at the ways in which small local agencies and multinational companies alike are seizing control of as much of the market as they can by aggressively recruiting new agents, leveraging new channels, and selling new products to cash in on the explosive Asian markets. Thoroughly revised and updated, this new edition offers a comprehensive introduction to the booming Asian life insurance markets and outlines exactly what it takes to capture the opportunities that are emerging. Drawing on the research and experience of the McKinsey Asia financial services team, it includes everything you need to know about the battle for the life insurance market in Asia. Looks at how China and India are becoming increasingly important players on the international life insurance scene Goes behind the scenes of the Asian life insurance industry and the contentious battle for market share Outlines the steps to successfully entering, and prospering, in the Asian market The life insurance industry in Asia is changing like never before. What the future holds, no one knows, but with Life Insurance in Asia in hand, you'll have a clear idea of the factions in play and the rules of the game.

Since the deregulation of the Indian insurance sector in 1999, the market-share of the country's sole largest public-sector player Life Insurance Corporation of India has drastically gone down with the entry of private players. The abrupt rise in the presence of private players has eventually raised concerns about the performances of the life insurance players in safeguarding the interests of the policyholders. Further, the global financial crisis of 2007-08 had its contagion effects in the Indian insurance industry, the ripples of which were even felt in the performances of the Indian life insurers. The study thus makes an attempt to evaluate the operational efficiencies, productivity and financial health of the life insurance companies in India, covering the period from 2008-09 to 2014-15 against the backdrop of the global financial crisis and the insurance sector deregulation in India. The study has also hinted at the monopolistic-competition type of market structure prevailing in the country's life insurance sector. The study further gave indications about the commendable turnaround manifested by the life insurers from the spill-over effects of the financial crisis post 2010.

In the realm of globalization, many more multi-national corporations have entered into the field of insurance sector for the purpose of extending medical facilities and also enhancing better living conditions to the people. India has made considerable progress in improving the healthy status of her popullation. There is a considerate declining rate of crude death rate, due to better medical facilites. The world Health Organization has recommended a minimum of five percentage of GDP to health sector, but the real figure in India is very dismayed.