Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

With more than 100 recipes for ice cream flavors and revolutionary mix-ins from a James Beard-nominated pastry chef, Hello, My Name is Ice Cream explains not only how to make amazing ice cream, but also the science behind the recipes so you can understand ice cream like a pro. Hello, My Name is Ice Cream is a combination of three books every ice cream lover needs to make delicious blends: 1) an approchable, quick-start manual to making your own ice cream, 2) a guide to help you think about how flavors work together, and 3) a dive into the science of ice cream with explanations of how it forms, how air and sugars affect texture and flavor, and how you can manipulate all of these factors to create the ice cream of your dreams. The recipes begin with the basics—super chocolately chocolate and Tahitian vanilla—then evolve into more adventurous infusions, custards, sherbets, and frozen yogurt styles. And then there are the mix-ins, simple treats elevated by Cree's pastry chef mind, including chocolate chips designed to melt on contact once you bite them and brownie bits that crunch.

Dr. Spock may tell moms to trust their instincts, but a Misfit Mommy wants to do everything but. Mommies-to-be who feel like frauds and impostors won't feel alone anymore with this insightful and laugh-out-loud guide.

Max Miller is a 12 year old high functioning autistic. Max was diagnosed with autism at age 5. His original prognosis was that he would never learn and was deemed “unteachable.” It was recommended to his parents that he be institutionalized as he would never thrive. His parents defied this assertion and pressed forward with a blend of traditional and non-traditional therapeutic methods. The blend of methods worked and Max began to communicate. Max was non-verbal until age 6. He did not learn to read and write until age 10. He is now integrated in the classroom and reads at grade level. Due to his disability, Max encountered many forms of discrimination, mostly due to ignorance. He was denied access to the many things allotted to children—sports, education, scouting, birthday parties, even playdates. Despite these harms, Max chose not to be bitter. He embraced his autism and became an advocate for himself and for other children on the spectrum. When words were difficult to come by, Max would use art to communicate his feelings to his mother. He now uses art and essays as a tool to educate others about what it is like to have autism. An aspiring artist, his art has been displayed at the Denver Art Museum and 40 West Gallery. His art show, Insight into the Autistic Mind, is on constant display as part of Max’s in-services for groups interested in autism. He was profiled in the local media for his advocacy. Max has his own Facebook page for his art show and at present has 200 likes and growing. Max lives in Denver, Colorado with his mom and dad and four cats. He has a love of skateboarding, his PS3, writing, art and music. He wants to be a DJ and play in a jazz band when he grows up.

God is ________. How do you fill in that blank? Is God a good and loving Father or an angry judge just waiting for us to make a mistake? God has introduced Himself to mankind in very pronounced ways. While some have recognized Him, still there are those who have encountered Him and had no idea who they were talking to. Which one are you? Would you instantly recognize God if you saw Him? Heard Him? What if He weren¿t wearing His name tag? You no longer have to be confused by conflicting opinions and theories. Hello. My Name is God. will help you fill in the blank with the truth of who He really is.

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors’ names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.