Business and warfare have more in common that most people think. The Art of Business Warfare applies military techniques to the business world. It outlines how businesses can use the military principles preemption, dislocation, and disruption to outmaneuver their competition. In addition, before conducting an operation, the military has four primary areas it must address: personnel, intelligence, operations, and logistics. Companies must also manage these four areas. While The Art of Business Warfare won't show you how to call in artillery fire on your competition, it will show you how to coordinate you business departments and improve your business operations.

From a master salesperson and a revolutionary marketing strategist: A take-no-prisoners guide to making your small business dreams come true. Do you long to break out of the corporate rate race and run your own business? Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series, and Steve Savage, management consultant and salesman extraordinaire, team up to show you how in this truly captivating guide. By learning from Steve’s desolate disasters and tremendous triumphs, you will gain the knowledge you need to start and run a business—covering every facet from picking a hot product to navigating government bureaucracy to expanding overseas. Learn how Steve develops dazzling products, builds successful sales forces, and once took a company from zero to $60 million in six years. Guerrilla Business Secrets tells how hundreds of men and women trained by Steve were able to fulfill their dreams and stretch to the outer limits of their potential. “I have never seen anyone who could organize a business, recruit a sales force, and motivate an entire company better than Steve Savage. He is a genuine business visionary.” —Rod Turner, Senior Executive Vice President, Colgate Palmolive

The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.

Using his experiences of life in the corporate jungle, K.F. Dochartaigh has produced a survival manual that assists and guides the reader on how best to navigate corporate pitfalls and avoid being ‘trapped’. The book fuses three separate but intertwined disciplines of the animal kingdom, the guerrilla battlefield, and the corporate world to help establish patterns of behavior and to understand the motivations that drive each action. All three areas share a common environment: the jungle, where visibility is limited, and ambush is the only method of attack by predators. The book blends animal and human psychology and provides safe passage in all its encounters. This book does not condone war—in fact, quite the opposite—and, as you will see, it takes more of a defensive position in repelling attacks and seeks to promote the occurrence of collaboration over individual competition, which will also become apparent. It is not a “call to arms” or a promotion of anarchy—not by any stretch of the imagination—as it merely assists the individual in adapting within their environment in order to ensure their survival. Whether you work as an accountant, IT consultant, lawyer, salesperson, or project manager, the same logic still applies because there is a natural order in all corporate vocations.

A compilation of articles by a wide variety of authors about Guerrilla warfare. Includes: the history and the threat; winning in the mountains, Greece; winning in the jungle, Malaya; losing in the jungle, Indochina; war, revolution, and terror, Russia, Cuba, and Cyprus; small units win small wars. Extensive reading list. Illustrated.

Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.