This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change, modernity and belonging, local history and place-making, the crowd-sourced use of online mobile and social media to document and share digital artefacts, ‘retro’ design and the resurgence in interest in the handmade. The book is international and interdisciplinary, combining academic analysis and critical input from practitioners and researchers in areas such as cultural studies, destination marketing, heritage advertising, design, social history and commercial archaeology.

"Across the city, fading advertisements and ghost signs tell the story of Milwaukee as it was in years gone by ... Join Milwaukee native and ghost sign hunter Adam Levin as he explores the national brands and local shops of the Cream City's past"--Back cover.

Over two years, writer Nick Gadd and his wife Lynne circled the city of Melbourne on foot, starting at Williamstown and ending in Port Melbourne. Along the way they uncovered lost buildings, secret places and mysterious signs that told of forgotten stories and curious characters from the past. Soon after they completed the circle, Lynne passed away from cancer. Melbourne Circle is the story of their journey, a memoir, and a stunning meditation on personal loss. ‘What a gem this book is! Oddity, wonderment, weirdness: these splendid essays reveal a marvellous Melbourne most of us have never encountered before. This is a psychogeography dense with vernacular history, humane detail, and from beneath the shadow of grief, love.’ –­ Gail Jones, author of Five Bells and The Death of Noah Glass ‘‘‘Psychojogging”’ and the pleasures of walking.’ – interview with Hilary Harper on Radio National, Life Matters ‘Marvellous Melbourne: the books that capture our city and its life.’ – The Age/Sydney Morning Herald ‘Melbourne Circle: Walking, Memory and Loss is a very special book. Just read it, and then take to the streets and walk with the same spirit of enquiry.’ – Sophie Cunningham, The Age ‘A beautiful meditation on the streets in which we live, ghosts, love and loss … While there is sadness in this book, Gadd writes with warmth, humour and a generosity of spirit.’ – Stephen Romei, The Weekend Australian ‘An endearing book about enduring love and serendipitous discoveries; of remnants of the past pasted onto old buildings, and the way these ghost signs are portals into another time.’ – The Saturday Paper

Before the billboard, radio or television commercial, there was the painted ad. Today, these aging ads capture the imagination, harkening back to a bygone era. Vanishing paint on brick walls speaks to a time when commerce was much simpler and much more direct. Few cities in America have produced as many intriguing fading ads as St. Louis. Fewer still are home to such an expert on the subject as author Wm. Stage. For decades, Stage has studied and researched the lost art form of the painted ad, carefully tracking the history of this hands-on approach to advertising from its lustrous heyday to its disappearing present. Join Stage on a tour through St. Louis's fading ads hidden in plain sight.