"Across the city, fading advertisements and ghost signs tell the story of Milwaukee as it was in years gone by ... Join Milwaukee native and ghost sign hunter Adam Levin as he explores the national brands and local shops of the Cream City's past"--Back cover.

On brick buildings throughout Minneapolis and St. Paul, overlooked, fleeting symbols chronicle the cities' past. Champion, John Deere, and International Harvester still tout their agricultural equipment, and Gold Medal and Pillsbury Flour remind everyone where these now global companies began. Weathered proclamations from Grain Belt, Jacob Schmidt, and Gluek's Beer offer a glimpse into early local brewing. Ads from Schmitt Music and Dahl Violin Shop recall a thriving art scene. Local hardware stores like Welna Ace Hardware and grocery stores like J.H. Allen & Co Grocers and Schoen's Home Grocery hawk long-gone wares through elegant painted announcements. Join photographer and author Jay Grammond for a fascinating journey through Twin Cities history.

Before the billboard, radio or television commercial, there was the painted ad. Today, these aging ads capture the imagination, harkening back to a bygone era. Vanishing paint on brick walls speaks to a time when commerce was much simpler and much more direct. Few cities in America have produced as many intriguing fading ads as St. Louis. Fewer still are home to such an expert on the subject as author Wm. Stage. For decades, Stage has studied and researched the lost art form of the painted ad, carefully tracking the history of this hands-on approach to advertising from its lustrous heyday to its disappearing present. Join Stage on a tour through St. Louis's fading ads hidden in plain sight.

On brick buildings throughout Minneapolis and St. Paul, overlooked, fleeting symbols chronicle the cities' past. Champion, John Deere, and International Harvester still tout their agricultural equipment, and Gold Medal and Pillsbury Flour remind everyone where these now global companies began. Weathered proclamations from Grain Belt, Jacob Schmidt, and Gluek's Beer offer a glimpse into early local brewing. Ads from Schmitt Music and Dahl Violin Shop recall a thriving art scene. Local hardware stores like Welna Ace Hardware and grocery stores like J.H. Allen & Co Grocers and Schoen's Home Grocery hawk long-gone wares through elegant painted announcements. Join photographer and author Jay Grammond for a fascinating journey through Twin Cities history.

Like the Cheshire Cat, much of Chicago's history fades away while perched in plain sight. For more than a century, the brick walls of the city served as a ready canvas for advertisements that married artistic experimentation and commercial endeavor. Intrepid painters planted signs for horseshoers and Hamlin's Wizard Oil in places where they would outlast the way of life they represented. Since author Joseph Marlin began documenting the city's advertisements more than thirty years ago, many of them have completely vanished beneath the onslaught of blizzard and bulldozer. From national brands to mom-and-pop shops, his collection offers the last glimpse of a bygone era.

Explore long-lost and never-before-seen images of downtown, Mayfair Mall's Ice Chalet, Brady Street, the Mitchell Park Domes, Milwaukee County Stadium, and much, much more. Introduced by Kodak in 1935, Kodachrome quickly became popular with professional and amateur photographers in the years after World War II. Countless Kodachrome slides now lie neglected and discarded in attics and basements like tiny time capsules just waiting to be rediscovered. Sharing more than 140 full-color photos from his own collection, Adam Levin, curator of the popular Old Milwaukee Facebook group, leads a stroll down memory lane into the Milwaukee of yesteryear.

Across Detroit, fleeting symbols of the past hide in plain sight, behind weeds and under veneers of paint. Demolishing a vacant building among empty storefronts on the west side uncovered the telltale gold and green of a Vernors Ginger Ale sign, preserved almost as vibrantly as the artist intended. In faded red, white and blue, Mac-O-Lac Paint makes an expired pitch to passersby on Gratiot near Eastern Market. On the east side, Mohawk Rock and Rye still declares itself the "World's Finest " Carhartt, Stroh's and Faygo appear in odd, deserted places. Detroit Free Press journalist Robert Allen sifts through these advertising fossils, exposing the gripping stories connected to the Motor City's historic rises, falls and eccentricities.