Interviewing Groups and Individuals in Qualitative Market Research
Title | Interviewing Groups and Individuals in Qualitative Market Research PDF eBook |
Author | Joanna Chrzanowska |
Publisher | SAGE |
Total Pages | 174 |
Release | 2002-07-18 |
Genre | Social Science |
ISBN | 1847876986 |
'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
From Groups to Individuals
Title | From Groups to Individuals PDF eBook |
Author | Frederic Bouchard |
Publisher | MIT Press |
Total Pages | 289 |
Release | 2013-03-22 |
Genre | Science |
ISBN | 0262018721 |
The biological and philosophical implications of the emergence of new collective individuals from associations of living beings. Our intuitive assumption that only organisms are the real individuals in the natural world is at odds with developments in cell biology, ecology, genetics, evolutionary biology, and other fields. Although organisms have served for centuries as nature's paradigmatic individuals, science suggests that organisms are only one of the many ways in which the natural world could be organized. When living beings work together—as in ant colonies, beehives, and bacteria-metazoan symbiosis—new collective individuals can emerge. In this book, leading scholars consider the biological and philosophical implications of the emergence of these new collective individuals from associations of living beings. The topics they consider range from metaphysical issues to biological research on natural selection, sociobiology, and symbiosis. The contributors investigate individuality and its relationship to evolution and the specific concept of organism; the tension between group evolution and individual adaptation; and the structure of collective individuals and the extent to which they can be defined by the same concept of individuality. These new perspectives on evolved individuality should trigger important revisions to both philosophical and biological conceptions of the individual. Contributors Frédéric Bouchard, Ellen Clarke, Jennifer Fewell, Andrew Gardner, Peter Godfrey-Smith, Charles J. Goodnight, Matt Haber, Andrew Hamilton, Philippe Huneman, Samir Okasha, Thomas Pradeu, Scott Turner, Minus van Baalen
Groups and Individuals
Title | Groups and Individuals PDF eBook |
Author | Willem Doise |
Publisher | Cambridge University Press |
Total Pages | 248 |
Release | 1978-07-27 |
Genre | Psychology |
ISBN | 9780521219532 |
Relations between groups of people are determined both by the attitudes and behaviour patterns of the individuals who constitute these groups, and by their social, economic, political and ideological background. Intergroup relations are therefore open to both psychological and sociological explanations, and the study of intergroup relations represents a way in which these two levels of explanation, which so often fail to take account of each other, may be integrated. This is the thesis advanced here by Willem Doise. Professor Doise discusses psychological explanations of social stereotypes and prejudices by examining specific clinical psychologists and then approaches these phenomena sociologically. He also describes the psychological process of category differentiation and its role in intergroup relations. This book, first published in 1978, will be of particular interest to social psychologists, and to all social scientists interested in the problem of integrating psychological and sociological explanation.
Dramatherapy with Families, Groups and Individuals
Title | Dramatherapy with Families, Groups and Individuals PDF eBook |
Author | Sue Jennings |
Publisher | Jessica Kingsley Publishers |
Total Pages | 158 |
Release | 1992-01-01 |
Genre | Psychology |
ISBN | 9781853021442 |
This book - by one of the leaders in this exciting and relatively new field - is the first to present a working framework for dramatherapists, social workers, family and marital therapists, and others conducting groups. This framework primarily deals with dramatherapy in the non-clinical setting such as family centres, residential children's homes, social services resources and intermediate treatment centres. Separate chapters cover current theory, methodology and application in specific client areas including child abuse. The author addresses work with children and adults, both individually and in groups, illustrated by case history examples. A final chapter concentrates on the needs of the therapist and shows how dramatherapy can be used as a personal resource.
Social Perception from Individuals to Groups
Title | Social Perception from Individuals to Groups PDF eBook |
Author | Steven J. Stroessner |
Publisher | Psychology Press |
Total Pages | 284 |
Release | 2015-02-11 |
Genre | Psychology |
ISBN | 1317562038 |
This volume focuses on social perception, the processing of information about people. This issue has always been central to social psychology, but this book brings together literatures that in large part have been separated by the nature of the social target that is involved. Historically, research on person perception developed quite independently from research involving perceptions of groups. Whereas the former research generally focused on the cognitive processes involved in forming impressions of individuals, research on group perception examined the content of stereotypes and the conditions under which they are used in social judgment. There was been little overlap in the theories and methods of these subfields, and different researchers were central in each. The chapters in this book highlight research and theorizing about social perception, exploring the processes involved in social perception from persons to groups. Some chapters describe work that was originally developed in person perception but is being extended to understanding groups. Other chapters illustrate how some processes studied in the domain of stereotyping also affect perceptions of individual persons. Finally, other chapters focus on variables that affect perceptions and judgments of both individuals and groups, proving opportunities for greater recognition of the common set of factors that are central to all types of social perception. This groundbreaking book highlights the research contributions of David L. Hamilton, whose research has played a central role in uniting these previously independent areas of research. It provides essential reading for upper-level courses on social cognition or social perception and could also serve as an auxiliary text in courses on interpersonal perception/relations and courses on stereotyping/intergroup relations.
How Not to be a Hypocrite
Title | How Not to be a Hypocrite PDF eBook |
Author | Adam Swift |
Publisher | Psychology Press |
Total Pages | 216 |
Release | 2003 |
Genre | Education |
ISBN | 9780415311168 |
Can parents send their children to private schools and still live up to their ideals? Can you be a good citizen and a good parent? These difficult questions, and many more, are raised and answered in this insightful and thought-provoking book.
Social Work With Individuals And Groups
Title | Social Work With Individuals And Groups PDF eBook |
Author | Suresh Murugan |
Publisher | Social work department, PSGCAS |
Total Pages | 32 |
Release | 2013-12-01 |
Genre | |
ISBN |
ABOUT PROJECT MSW : CONVERSION OF SOCIAL WORK STUDY MATERIALS (IN PAPER) INTO SOFT COPIES, ELIMINATING THE DIFFUCILTIES IN GETTING STUDY MATERIALS.