Foundations of Marketing Theory
Title | Foundations of Marketing Theory PDF eBook |
Author | Shelby D. Hunt |
Publisher | M.E. Sharpe |
Total Pages | 350 |
Release | 2002 |
Genre | Business & Economics |
ISBN | 9780765609298 |
Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Marketing Theory
Title | Marketing Theory PDF eBook |
Author | Shelby D. Hunt |
Publisher | Routledge |
Total Pages | 512 |
Release | 2014-12-18 |
Genre | Business & Economics |
ISBN | 1317465148 |
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Foundations Of Marketing Theory Toward A General Theory Of Marketing
Title | Foundations Of Marketing Theory Toward A General Theory Of Marketing PDF eBook |
Author | Hunt |
Publisher | |
Total Pages | 344 |
Release | |
Genre | |
ISBN | 9788120322400 |
Marketing Theory
Title | Marketing Theory PDF eBook |
Author | Shelby D. Hunt |
Publisher | Routledge |
Total Pages | 619 |
Release | 2014-12-18 |
Genre | Business & Economics |
ISBN | 131746513X |
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Psychological Foundations of Marketing
Title | Psychological Foundations of Marketing PDF eBook |
Author | Allan J Kimmel |
Publisher | Routledge |
Total Pages | 406 |
Release | 2018-01-12 |
Genre | Business & Economics |
ISBN | 1315436078 |
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
The Foundations of Marketing Practice
Title | The Foundations of Marketing Practice PDF eBook |
Author | Ronald A. Fullerton |
Publisher | Routledge |
Total Pages | 247 |
Release | 2015-12-22 |
Genre | Business & Economics |
ISBN | 1317536126 |
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Title | Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity PDF eBook |
Author | Shelby D. Hunt |
Publisher | Taylor & Francis |
Total Pages | 360 |
Release | 2016-09-16 |
Genre | Business & Economics |
ISBN | 131529088X |
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.