Celebrates the new Indian designers—from ready-to-wear and haute couture to bridal and menswear—currently transforming the international fashion scene India is a rising star in the world of fashion. Drawing on an inimitable creative inheritance stretching back thousands of years, the country’s designers are rapidly securing India’s place in the future of fashion. Larger cities like Delhi and Mumbai, home to Lakmé Fashion Week and already destinations for the fashion elite, are no longer the sole players, as Pune and Bangalore grow increasingly influential. Across India, young designers are acting on the opportunities provided by the increasing influence of the nation’s fashion shows and the expanding market for boutiques and online retail. This timely first survey of Indian fashion celebrates the achievements of such young designers as Rahul Mishra, Aneeth Arora, and Ruchika Sachdeva, as well as the visually vibrant designs of established superstars including Manish Aurora, Abu Jani, Sandeep Khosla, and others. Illuminating profiles of the designers are interwoven with interviews conducted by the author especially for this book. Lush illustrations of all the hottest looks range from luxury bridal and ethnic formal wear to contemporary interpretations of the sari. Descriptions of the various techniques and materials employed reveal the skill behind each incredible garment, from traditional crafts like handloom weaving, color-resist dyed silk, intricate embroidery and appliqué, to cutting-edge fabrication and construction methods.

Carefully researched collection of 44 ready-to-color illustrations spotlights more than five centuries of fashions from India's colorful past, among them the sari, a long, gracefully draped gown worn by women; full, trousers, worn by both sexes; jodphurs — trousers westernized into riding breeches; as well as Pashmina shawls, turbans, and other accessories.

Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media. This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India. Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.

Between 2000-2008 India's economic and political ascendancy were charted in the worlds press. This period of dynamism ushered in an increased sense of confidence, aspiration and pride in being Indian. This book is about the response of the design community to India's changing environment. It focuses on fashion, graphic and interior design as metaphors of the complex networks that constitute globalisation within key metropolitan centres of India. Examined within the context of their production and consumption, and through their economic, social, political and cultural underpinnings, a picture emerges which conveys how designers grapple with issues of identity and globalisation, nationhood and modernity, ethics and commerce.

This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.

What do I wear today? The way we answer this question says much about how we manage and express our identities. This detailed study examines sartorial style in India from the late nineteenth century to the present, showing how trends in clothing are related to caste, level of education, urbanization, and a larger cultural debate about the nature of Indian identity. Clothes have been used to assert power, challenge authority, and instigate social change throughout Indian society. During the struggle for independence, members of the Indian elite incorporated elements of Western style into their clothes, while Gandhi's adoption of the loincloth symbolized the rejection of European power and the contrast between Indian poverty and British wealth. Similar tensions are played out today, with urban Indians adopting "ethnic" dress as villagers seek modern fashions. Illustrated with photographs, satirical drawings, and magazine advertisements, this book shows how individuals and groups play with history and culture as they decide what to wear.

The book is based on the brief research of the evolution of fashion from the starting period of time. It includes the details about how fashion has evolve from that time to now. How every civilization introduce their own style and dressing how fashion is now contributing to our society and what is the effect of fashion on Indian Society? How clothing has been divided in various segments in 21st century? The book is more useful for those who are indulging in the field of fashion and clothing and who is curious to know about the journey of fashion and attires of Indian society.