Demonstrating how the methods and findings of conversation and discourse analysis may inform the development of empirical research questions, this text offers clear comparisons between the two approaches, as well as offering a positioned argument.

Demonstrating how the methods and findings of conversation and discourse analysis may inform the development of empirical research questions, this text offers clear comparisons between the two approaches, as well as offering a positioned argument.

"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

This book presents the first collection of conversation analytic studies addressed exclusively to issues of inequality and injustice. It offers a broad depiction of how inequality and injustice are reproduced, resisted and transformed in our daily life; together the chapters produce a forensic analysis of how participants enact discriminatory ideologies, negotiate systemic power imbalances, and pursue social change in and through the nuances of their interactions. The authors draw on audio and video recordings of interaction in a wide range of social settings, ranging from classrooms to family dinners, and political town halls to television sitcoms. The book demonstrates the power of conversation analysis to tackle issues of social (in)justice and (in)equality and launches critical conversation analysis as a distinct empirical program dedicated to systematically investigating and promoting inclusion and equity in the minute details of everyday interaction.

Research Paper (postgraduate) from the year 2013 in the subject Speech Science / Linguistics, grade: Excellent, Shaqra University (Faculty of Education), course: CDA, language: English, abstract: In this paper, a historical outline of Critical Discourse Analysis (CDA) will be presented, and some notions and concepts, such as discourse, critical, text, and semiosis, will be clarified. In doing so, many relationships of CDA to other components such as social structure, social event, social practice, and orders of discourse are introduced in such ways that grant redefinitions to discourse and discourse analysis as well as show why CDA is critical and how its constructing components (critical, discourse, and analysis) draw its meaning and contribute to form its aims and principles.

This book is designed as an introduction to Critical Discourse Analysis (CDA) and gives an overview of the various theories and methods associated with this sociolinguistic approach. It also introduces the reader to the leading figures in CDA and the methods to which they are most closely related. The text aims to provide a comprehensive description of the individual methods, an understanding of the theories to which methods refer and a comparative treatment of each of these methods so that students may be able to determine which is the most appropriate to select for their particular research question. Given the balance between theory and application, plus the intended audience - no previous knowledge of CDA is assumed - Methods of Critical Discourse Analysis should be useful reading for both students and researchers in the fields of linguistics, sociology, social psychology and the social sciences in general.

Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You’ll learn how to: Respond when someone initiates a crucial conversation with you Identify and address the lag time between identifying a problem and discussing it Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.