Library programming can increase patron awareness of and engagement with library resources and services. However, creative programming and promotion is what really draws people in, especially as libraries evolve and become more virtual. How can librarians reach their unique user groups when those users never have to step foot in the library? Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices presents a simple blueprint for planning and promoting library events and programs written with medical librarians in mind. Whether you work in an academic or hospital setting, this book is full of useful suggestions and tips for taking the stress and confusion out of the library programming and event planning process. Drawing upon the wisdom and experience of health sciences librarians from across the country, this book will: Walk readers through the stages of library programming and promotion Act as a how-to for health sciences librarians looking to create successful outreach events Highlight how other health sciences libraries just like yours have successfully created programs for their users, even those with little to no programming budget Encourage readers to think creatively about their own programming and events Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices will show you that you don’t need a degree in marketing in order to create successful outreach events. Health sciences librarians can take what they already know about their patrons and their own libraries and apply that knowledge to every planning process with the help of the practical strategies found in this guide.

Libraries and Identity summarizes the role of institutional identity in the emergence of new types of libraries such as joint-use libraries and digital libraries. Professional and institutional identity has shown to be one of the most problematic, yet overlooked issues to deal with when traditional libraries such as public libraries and academic libraries develop into new shapes. The author clearly outlines the importance of identity in making change and innovation in libraries understandable. Based on original research the book comprehensively explores the role of identity as a trigger for change and development in libraries. Based on original research which has already attracted international claim Focuses on aspects of library development which are mostly overlooked Focus on the change from traditional library types such as public and academic libraries to new ones such as joint use libraries and digital libraries

"This book brings into focus both the positive and negative aspects that technology places on the professional identity of librarians, highlighting the new methods involved in data management, communication, and library information education and research"--

Library Web Ecology is a thorough reference to help professionals in Library and Information Science (LIS) to develop a sustainable, usable, and highly effective website. The book describes the entire process of developing and implementing a successful website. Topics include: managing a web team, developing a web culture, creating a strategic plan, conducting usability studies, evaluating technology trends, and marketing the website. Worksheets and examples are included to help library web professionals to prepare web development plans. Although this book is aimed at LIS professionals, a number of concepts can easily be applied to any organization that would like to develop a more effective website. Provides practical and realistic solutions to website problems Suggests different strategies, giving the pros and cons, so professionals can determine what strategy is best for their library Includes worksheets and examples