Concepts embody our knowledge of the kinds of things there are in the world. Tying our past experiences to our present interactions with the environment, they enable us to recognize and understand new objects and events. Concepts are also relevant to understanding domains such as social situations, personality types, and even artistic styles. Yet like other phenomenologically simple cognitive processes such as walking or understanding speech, concept formation and use are maddeningly complex. Research since the 1970s and the decline of the "classical view" of concepts have greatly illuminated the psychology of concepts. But persistent theoretical disputes have sometimes obscured this progress. The Big Book of Concepts goes beyond those disputes to reveal the advances that have been made, focusing on the major empirical discoveries. By reviewing and evaluating research on diverse topics such as category learning, word meaning, conceptual development in infants and children, and the basic level of categorization, the book develops a much broader range of criteria than is usual for evaluating theories of concepts.

This creative collection of nonfiction books teaches students about colors, shapes, and numbers through vivid photos and stimulating text. These titles apply knowledge of counting objects, and recognizing primary colors and mathematical shapes to a real world setting for practice across the content areas. This collection includes: Around Home; At the Pond; In the Garden; and The Toy Store. (GRL ranges A-D).

This work by a noted physicist traces conceptual development from ancient to modern times. Kepler's initiation, Newton's definition, subsequent reinterpretation — contrasting concepts of Leibniz, Boscovich, Kant with those of Mach, Kirchhoff, Hertz. "An excellent presentation." — Science.

A comprehensive undergraduate textbook covering both theory and practical design issues, with an emphasis on object-oriented languages.

Concise work presents topological concepts in clear, elementary fashion, from basics of set-theoretic topology, through topological theorems and questions based on concept of the algebraic complex, to the concept of Betti groups. Includes 25 figures.

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College