This volume identifies research relevant to communal functions of social comparisons and organizes this research within a coherent conceptual framework.

This volume identifies research relevant to communal functions of social comparisons and organizes this research within a coherent conceptual framework.

The extent to which we see ourselves as similar or different from others in our lives plays a key role in getting along and participating in social life. This volume identifies research relevant to such communal functions of social comparisons and summarizes and organizes this research within a single, coherent conceptual framework. The volume provides an important addition to current thinking about social comparison, which has often neglected communal and affiliative functions. Whereas human desire to compare with others has traditionally been viewed as motivated by self-centered needs such as self-evaluation, self-enhancement, and self-improvement, this book presents an eclectic cross-section of research that illuminates connective, cooperative, and participatory functions of social comparisons. In this vein, the book aims both to expose research on currently neglected functions of social comparisons and to motivate a broader theoretical integration of social comparison processes.

Publisher Description

Comparison with other people, a core element of social life, influences self-concept, attitudes, conformity, psychological and physical well-being, achievement, educational outcomes, and social movements. Social comparison has become particularly salient as social and income inequalities have been increasingly recognized in the United States and elsewhere globally. This volume presents classic and state-of-the-science chapters by leading experts that survey the major areas of social comparison theory and research. Authored by noted experts, the volume is divided into three sections: Basic Comparison Processes, Neighboring Fields, and Applications. The first section is comprised of chapters that update classic theories and present contemporary advances, such as the dominating effect of local versus global comparisons, an analysis of the psychology of competition, how comparisons across different domains influence self-concept and achievement, and the integral connections between stereotyping and comparison. The second section introduces perspectives from related fields, such as the decision and network sciences, that shed new light on social comparison. The third section focuses on practical applications of comparison, including relative deprivation, health psychology, the effects of income inequality on well-being, and the relationship of power to comparison. This volume is a must-read for anyone interested in the field of social comparison and its implications for everyday life.

Comparison of objects, events, and situations is integral to judgment; comparisons of the self with other people comprise one of the building blocks of human conduct and experience. After four decades of research, the topic of social comparison is more popular than ever. In this timely handbook a distinguished roster of researchers and theoreticians describe where the field has been since its development in the early 1950s and where it is likely to go next.

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.