This book helps entrepreneurs understand competitive strategy and apply it to their decisions. Working with hundreds of business owners, Gary Gagliardi developed this version of Sun Tzu's strategic principles especially for those who own their own businesses. It contains a line-by-line adaptation of Sun Tzu lessons to the problems of sales, marketing, and personnel management. This book is designed as a great gift item for any business person.

Secrets of the Zen Business Warrior stirs, inspires, and gives readers the knowledge and tools to take immediate deliberate control of how they are creating their life. Many businesspeople believe that making their business grow to the levels of wealth they desire depends on titanic work, considerable financial funding, special skills, and knowledge. Too often, struggling entrepreneurs sacrifice the quality of their personal life as a result. Business owner and entrepreneur Lina Betancur believes that the most powerful way for people to grow their business to the next level is to first grow themselves to the next level. In Secrets of the Zen Business Warrior, Lina shares how entrepreneurs can find the permanent clarity, fulfilment, passion, and motivation they need to maintain their business.

The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The book provides assessment tools, checklists, action plans, and marketing tactics that you can use to: Win price wars, product wars, promotion wars, and channels of distribution wars; Repel attacks from big-name brands and actually defeat them; Win the battle for your customer's mind by positioning your brand appropriately; Effectively market your products and services - and yourself; Plan well - decide on the right things to do and do them right; Become more creative and out-think your competitors; Negotiate well and persuade people to do what you want them to do. Whether you're the marketing manager of a Fortune 500 company or an entrepreneur or small business owner, The Way of the Warrior in Business will show you how to make winning a habit.

The new paperback version of the world's most popular book on strategy adapted for managers plus a free download of audio book. The book includes the complete text of Sun Tzu's Art of War on the left-hand pages and a direct adaptation to management on the facing pages. The book includes the keys for a FREE download of the MP3 of the complete audio book for listening on Ipods or similar devices.

"Foreword by Admiral James G. Stavridis"--Cover.

A Wall Street Insider's Guide to getting ahead in any highly competitive industry "Dave learned how to win in investment banking the hard way. Now he is able to share tools that make it easier for budding bankers and other professionals to succeed." —Frank Baxter, Former CEO of Jefferies and U.S. Ambassador to Uruguay "A must-read for anyone starting their career in Corporate America. Dave's book shares witty and valuable insights that would take a lifetime to learn otherwise. I highly recommend that anyone interested in advancing their career read this book." —Harry Nelis, Partner of Accel and former Goldman Sachs banker In The Way of the Wall Street Warrior, 25-year veteran investment banker and finance professional, Dave Liu, delivers a humorous and irreverent insider’s guide to thriving on Wall Street or Main Street. Liu offers hilarious and insightful advice on everything from landing an interview to self-promotion to getting paid. In this book, you’ll discover: How to get that job you always wanted Why career longevity and “success” comes from doing the least amount of work for the most pay How mastering cognitive biases and understanding human nature can help you win the rat race How to make people think you’re the smartest person in the room without actually being the smartest person in the room How to make sure you do everything in your power to get paid well (or at least not get screwed too badly) How to turn any weakness or liability into an asset to further your career

WINNER OF THE 2020 GOLD NAUTILUS BOOK AWARD * 2021 SILVER COVR VISIONARY AWARD * 2021 NEW YORK BOOK FESTIVAL AWARD * 2021 GOLD LIVING NOW AWARD “This innovative and revolutionary message of hope and wisdom from many of the greatest visionaries” (Anita Moorjani, New York Times bestselling author) is a rousing call-to-action for all of us to help transform the world into a just, peaceful, and thriving one—featuring creative and practical solutions to the many crises facing humanity today. Humanity is currently facing a series of interconnected emergencies that threaten our very survival—from climate change to economic inequality and beyond. And yet, at the same time, a global shift towards harnessing our collective power to create a life-affirming future is flourishing. Featuring chapters by forty-three leading-edge contributors, such as Gregg Braden, Lynne McTaggart, Bruce Lipton, Jean Houston, Michael Bernard Beckwith, Ervin Laszlo, Joan Borysenko, Larry Dossey, and many more, Our Moment of Choice provides eye-opening and inspirational visions for a unified, peaceful, and thriving world. The time has come for all humanity to be united in purpose. This is our collective moment of choice, upon which our future depends.