This book reviews the history of British general elections since 1964, charting the changes in voters and parties at every step. In parallel, it shows how electoral analysts have responded to these developments. This fully revised and updated edition examines the general elections of 2015, 2017, and 2019 in the context of the momentous referendums on Scottish independence (2014) and EU membership (2016), showing the impact of these votes on an electorate which has become increasingly volatile. If the early post-war period was marked by strong partisan loyalties, based largely on social class, in 2019 Britain seemed to have entered an age of 'identity politics' in which factors such as age and educational qualifications gave a better indication of voter allegiance. By analysing all 16 elections since 1964 in their historical context, this book allows readers to understand both the scale and the nature of developments in British politics over these eventful years.

"This book provides a concise account of general elections during more than five tumultuous decades in British politics. Beginning in 1964, when partisan allegiances in the UK were relatively stable, it ends in 2019 when the volatility of voters was illustrated by the success of Conservative Party candidates in constituencies which had previously been ‘safe’ for Labour. The book describes the changing influences on voting behaviour—from the early 1960s, when allegiances were largely based on social class, to the 2020s when factors such as impressions of party leaders and new media outlets such as Facebook seem far more important. The electoral contests of these years produced dramatic results, ranging from Labour’s landslide victory in 1997 to the three closely fought battles of 2010, 2015, and 2017. These elections have taken place against a background of concern arising from the low turnout of voters, reaching its nadir in 2001 when less than 60 per cent of the electorate participated. Yet, in recent years, competition for the support of volatile voters has been complicated by issues like devolution to Scotland, Wales, and Northern Ireland—not to mention the question of EU membership, which cut across long-established party lines and has helped to raise political passions to unprecedented levels. Apart from its analysis of electoral campaigns and outcomes, the book describes the most relevant developments between elections (including the EU referendum of 2016) which help to explain the dilemmas facing the system of liberal democracy in contemporary Britain"--Publisher's description.

One of 15 volumes in the Nuffield Studies Series, chronicling the British General Elections from 1945-1992 - the most comprehensive and celebrated study ever published on the UK's post-war elections.