It isn’t that journalism is particularly difficult – one look at Piers Morgan will prove that any fool can do it – but it nonetheless requires a level of braggadocio and bluster that would make even Donald Trump blush. It is possible to bluff one’s way through discussions on wine, or Brexit, or even the offside rule, with a little knowledge and a bit of brass neck. But anyone who attempts to pull the wool over the eyes of a journalist will be attempting The Greatest Bluff Known To Humankind, because journalists can smell a lie from 500 miles away down a patchy telephone line, while drunk and at closing time. To pull it off, you will need the native cunning of Machiavelli, the coolness of Dean Martin and the same total lack of scruples as Del Boy Trotter. You will also need this book. DO SAY "A journalist is a reporter out of a job" – Mark Twain DON’T SAY "Trust me. Have you ever known a journalist not honour an 'off-the-record' agreement, invade someone’s privacy, not protect a source, make up a quote ... ?"

Instantly acquire all the knowledge you need to pass as an expert in the world of social media. Know what to say, what not to say, what to post, what not to post, and what excuses to make if you don’t know the difference between a tweet and a dweet, or even a retweet (which, any tweeple worth their salt will know is always called an RT). Never again confuse a LOL with an ROFL, a selfie with a shelfie, or Godwin’s Law with the Streisand Effect. Bask in the admiration of your fellow social media aficionados as you pronounce confidently on the chances of Facebook going the way of Friends Reunited and Bebo, and why MySpace could be the Casio keyboard of the 21st century. Above all don’t hold back when it comes to saying what you really think of trolls, pointing out that there has never yet been one who had a healthy mental attitude, a steady job and the requisite intelligence to write anything worth reading.

Everything you need to know to bluff your way in social media.

Breaking news! This is like having J-school in a book. In recent years, news reporting has dramatically changed. While the basic “who, what, when, where, and why” of journalism is still relevant, aspiring journalists are now asking “how?” The 21st century of blogs, instant internet access, and 24-hour news shows with minute–by–minute updates has made reporting a whole new—and very competitive—business. Here, a newspaper veteran answers every question about the new world of journalism, and explores every possibility for success. • Covers TV, radio, magazine, newspaper, e-zine, podcast, and internet reporting • Includes a resource list of media outlets, schools, and university programs • Explores different angles for approaching hard news, entertainment, weather, or sports

There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

What happened to Jim Morrison in Paris and who is really buried in Pere Lachaise cemetery?In the early hours of 3rd July 1971, Jim Morrison, the lead singer of The Doors, supposedly died of heart failure in a bath tub at 17 Rue Beautreillis, in the 4th Arrondissement, Paris. He was 27 years old. The novel examines the questions surrounding his supposed death. It examines what happened on that fateful night and in the weeks leading up to it. And more importantly, what happened afterwards.Crime novelist Ron Clooney, a Doors fan since his teenage years, does what others have not dared to do. Ron has opened the past as if it were a criminal investigation, only this time he attempts to explain how it was done. Suicide? Accident at the hands of his girlfriend’s heroin? Murder? Simple heart attack? Or a complete and utter hoax? Ron looks into the complex mind of Jim Morrison and explores the nature of his relationship with his partner, Pamela Courson, so he can answer one of pop’s greatest mysteries: What really happened to Mr Mojo Risin’?A novel mixed with fact, this will appeal to all Doors fans and lovers of conspiracy theories. Ron Clooney gives a credible explanation of what really happened to Mr Mojo Risin’....